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A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising

(2010)
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Citation

Please use this url to cite or link to this publication:

MLA
Poels, Karolien, and Laura Herrewijn. “A Fun Game Brings More Fame : How Digital Game Experiences Influence the Effectiveness of In-game Advertising.” 2010. Print.
APA
Poels, K., & Herrewijn, L. (2010). A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising. Presented at the Future and Reality of Gaming Conference.
Chicago author-date
Poels, Karolien, and Laura Herrewijn. 2010. “A Fun Game Brings More Fame : How Digital Game Experiences Influence the Effectiveness of In-game Advertising.” In .
Chicago author-date (all authors)
Poels, Karolien, and Laura Herrewijn. 2010. “A Fun Game Brings More Fame : How Digital Game Experiences Influence the Effectiveness of In-game Advertising.” In .
Vancouver
1.
Poels K, Herrewijn L. A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising. 2010.
IEEE
[1]
K. Poels and L. Herrewijn, “A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising,” presented at the Future and Reality of Gaming Conference, Vienna, Austria, 2010.
@inproceedings{8511224,
  author       = {Poels, Karolien and Herrewijn, Laura},
  language     = {und},
  location     = {Vienna, Austria},
  title        = {A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising},
  year         = {2010},
}