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Putting brands into play: how player experiences influence the effectiveness of in-game advertising

(2011)
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Citation

Please use this url to cite or link to this publication:

MLA
Herrewijn, Laura, and Karolien Poels. “Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-game Advertising.” 2011. Print.
APA
Herrewijn, L., & Poels, K. (2011). Putting brands into play: how player experiences influence the effectiveness of in-game advertising. Presented at the Digital Games Research Association - meeting of Flemish and Dutch chapters.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2011. “Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-game Advertising.” In .
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2011. “Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-game Advertising.” In .
Vancouver
1.
Herrewijn L, Poels K. Putting brands into play: how player experiences influence the effectiveness of in-game advertising. 2011.
IEEE
[1]
L. Herrewijn and K. Poels, “Putting brands into play: how player experiences influence the effectiveness of in-game advertising,” presented at the Digital Games Research Association - meeting of Flemish and Dutch chapters, Eindhoven, the Netherlands, 2011.
@inproceedings{8511223,
  author       = {Herrewijn, Laura and Poels, Karolien},
  language     = {und},
  location     = {Eindhoven, the Netherlands},
  title        = {Putting brands into play: how player experiences influence the effectiveness of in-game advertising},
  year         = {2011},
}