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Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising

(2011)
Author
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Citation

Please use this url to cite or link to this publication:

MLA
Poels, Karolien, et al. Play Buddies or Space Invaders? Exploring Medium-Specific Factors and Their Relation with Game Genre in the Study of Attitudes towards in-Game Advertising. 2011.
APA
Poels, K., Herrewijn, L., & Janssens, W. (2011). Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising. Presented at the Internation Conference on Research in Advertising, Berlin, Germany.
Chicago author-date
Poels, Karolien, Laura Herrewijn, and Wim Janssens. 2011. “Play Buddies or Space Invaders? Exploring Medium-Specific Factors and Their Relation with Game Genre in the Study of Attitudes towards in-Game Advertising.” In .
Chicago author-date (all authors)
Poels, Karolien, Laura Herrewijn, and Wim Janssens. 2011. “Play Buddies or Space Invaders? Exploring Medium-Specific Factors and Their Relation with Game Genre in the Study of Attitudes towards in-Game Advertising.” In .
Vancouver
1.
Poels K, Herrewijn L, Janssens W. Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising. In 2011.
IEEE
[1]
K. Poels, L. Herrewijn, and W. Janssens, “Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising,” presented at the Internation Conference on Research in Advertising, Berlin, Germany, 2011.
@inproceedings{8511222,
  author       = {{Poels, Karolien and Herrewijn, Laura and Janssens, Wim}},
  language     = {{und}},
  location     = {{Berlin, Germany}},
  title        = {{Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising}},
  year         = {{2011}},
}