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Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising

(2012)
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Citation

Please use this url to cite or link to this publication:

MLA
Poels, Karolien, et al. Medium-Specific Factors and Their Relation with Game Genre in the Study of Attitudes towards in-Game Advertising. 2012.
APA
Poels, K., Herrewijn, L., & Janssens, W. (2012). Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising. Presented at the International Communication Association Conference, Phoenix, Arizona.
Chicago author-date
Poels, Karolien, Laura Herrewijn, and Wim Janssens. 2012. “Medium-Specific Factors and Their Relation with Game Genre in the Study of Attitudes towards in-Game Advertising.” In .
Chicago author-date (all authors)
Poels, Karolien, Laura Herrewijn, and Wim Janssens. 2012. “Medium-Specific Factors and Their Relation with Game Genre in the Study of Attitudes towards in-Game Advertising.” In .
Vancouver
1.
Poels K, Herrewijn L, Janssens W. Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising. In 2012.
IEEE
[1]
K. Poels, L. Herrewijn, and W. Janssens, “Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising,” presented at the International Communication Association Conference, Phoenix, Arizona, 2012.
@inproceedings{8511214,
  author       = {{Poels, Karolien and Herrewijn, Laura and Janssens, Wim}},
  language     = {{und}},
  location     = {{Phoenix, Arizona}},
  title        = {{Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising}},
  year         = {{2012}},
}