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Ad exposure while "in the game": player involvement, immersion and in-game advertising effects

(2012)
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Citation

Please use this url to cite or link to this publication:

MLA
Herrewijn, Laura, and Karolien Poels. Ad Exposure While “in the Game”: Player Involvement, Immersion and in-Game Advertising Effects. 2012.
APA
Herrewijn, L., & Poels, K. (2012). Ad exposure while “in the game”: player involvement, immersion and in-game advertising effects. Presented at the International Communication Association Conference, Phoenix, Arizona.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2012. “Ad Exposure While ‘in the Game’: Player Involvement, Immersion and in-Game Advertising Effects.” In .
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2012. “Ad Exposure While ‘in the Game’: Player Involvement, Immersion and in-Game Advertising Effects.” In .
Vancouver
1.
Herrewijn L, Poels K. Ad exposure while “in the game”: player involvement, immersion and in-game advertising effects. In 2012.
IEEE
[1]
L. Herrewijn and K. Poels, “Ad exposure while ‘in the game’: player involvement, immersion and in-game advertising effects,” presented at the International Communication Association Conference, Phoenix, Arizona, 2012.
@inproceedings{8511211,
  author       = {{Herrewijn, Laura and Poels, Karolien}},
  language     = {{und}},
  location     = {{Phoenix, Arizona}},
  title        = {{Ad exposure while "in the game": player involvement, immersion and in-game advertising effects}},
  year         = {{2012}},
}