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Ad exposure while "in the game": player involvement, immersion and in-game advertising effects

Laura Herrewijn (UGent) and Karolien Poels
(2012)
Author
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Citation

Please use this url to cite or link to this publication:

MLA
Herrewijn, Laura, and Karolien Poels. “Ad Exposure While ‘in the Game’: Player Involvement, Immersion and In-game Advertising Effects.” 2012. Print.
APA
Herrewijn, L., & Poels, K. (2012). Ad exposure while “in the game”: player involvement, immersion and in-game advertising effects. Presented at the International Communication Association Conference.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2012. “Ad Exposure While ‘in the Game’: Player Involvement, Immersion and In-game Advertising Effects.” In .
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2012. “Ad Exposure While ‘in the Game’: Player Involvement, Immersion and In-game Advertising Effects.” In .
Vancouver
1.
Herrewijn L, Poels K. Ad exposure while “in the game”: player involvement, immersion and in-game advertising effects. 2012.
IEEE
[1]
L. Herrewijn and K. Poels, “Ad exposure while ‘in the game’: player involvement, immersion and in-game advertising effects,” presented at the International Communication Association Conference, Phoenix, Arizona, 2012.
@inproceedings{8511211,
  author       = {Herrewijn, Laura and Poels, Karolien},
  location     = {Phoenix, Arizona},
  title        = {Ad exposure while "in the game": player involvement, immersion and in-game advertising effects},
  year         = {2012},
}