Ad exposure while "in the game": player involvement, immersion and in-game advertising effects
(2012)
- Author
- Laura Herrewijn (UGent) and Karolien Poels
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8511211
- MLA
- Herrewijn, Laura, and Karolien Poels. Ad Exposure While “in the Game”: Player Involvement, Immersion and in-Game Advertising Effects. 2012.
- APA
- Herrewijn, L., & Poels, K. (2012). Ad exposure while “in the game”: player involvement, immersion and in-game advertising effects. Presented at the International Communication Association Conference, Phoenix, Arizona.
- Chicago author-date
- Herrewijn, Laura, and Karolien Poels. 2012. “Ad Exposure While ‘in the Game’: Player Involvement, Immersion and in-Game Advertising Effects.” In .
- Chicago author-date (all authors)
- Herrewijn, Laura, and Karolien Poels. 2012. “Ad Exposure While ‘in the Game’: Player Involvement, Immersion and in-Game Advertising Effects.” In .
- Vancouver
- 1.Herrewijn L, Poels K. Ad exposure while “in the game”: player involvement, immersion and in-game advertising effects. In 2012.
- IEEE
- [1]L. Herrewijn and K. Poels, “Ad exposure while ‘in the game’: player involvement, immersion and in-game advertising effects,” presented at the International Communication Association Conference, Phoenix, Arizona, 2012.
@inproceedings{8511211,
author = {{Herrewijn, Laura and Poels, Karolien}},
language = {{und}},
location = {{Phoenix, Arizona}},
title = {{Ad exposure while "in the game": player involvement, immersion and in-game advertising effects}},
year = {{2012}},
}