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In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising

(2013)
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Citation

Please use this url to cite or link to this publication:

MLA
Herrewijn, Laura, and Karolien Poels. “In-game Advertising in Context: The Impact of Social Setting and Brand Type on the Processing of In-game Advertising.” 2013. Print.
APA
Herrewijn, L., & Poels, K. (2013). In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising. Presented at the Digital Games Research Association Conference.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2013. “In-game Advertising in Context: The Impact of Social Setting and Brand Type on the Processing of In-game Advertising.” In .
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2013. “In-game Advertising in Context: The Impact of Social Setting and Brand Type on the Processing of In-game Advertising.” In .
Vancouver
1.
Herrewijn L, Poels K. In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising. 2013.
IEEE
[1]
L. Herrewijn and K. Poels, “In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising,” presented at the Digital Games Research Association Conference, Atlanta, Georgia, 2013.
@inproceedings{8511198,
  author       = {Herrewijn, Laura and Poels, Karolien},
  language     = {und},
  location     = {Atlanta, Georgia},
  title        = {In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising},
  year         = {2013},
}