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Getting involved with in-game advertising: the impact of game story and interactivity on in-game advertising effectiveness

(2014)
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Citation

Please use this url to cite or link to this publication:

MLA
Herrewijn, Laura, and Karolien Poels. “Getting Involved with In-game Advertising: The Impact of Game Story and Interactivity on In-game Advertising Effectiveness.” 2014. Print.
APA
Herrewijn, L., & Poels, K. (2014). Getting involved with in-game advertising: the impact of game story and interactivity on in-game advertising effectiveness. Presented at the International Conference on Research in Advertising.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2014. “Getting Involved with In-game Advertising: The Impact of Game Story and Interactivity on In-game Advertising Effectiveness.” In .
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2014. “Getting Involved with In-game Advertising: The Impact of Game Story and Interactivity on In-game Advertising Effectiveness.” In .
Vancouver
1.
Herrewijn L, Poels K. Getting involved with in-game advertising: the impact of game story and interactivity on in-game advertising effectiveness. 2014.
IEEE
[1]
L. Herrewijn and K. Poels, “Getting involved with in-game advertising: the impact of game story and interactivity on in-game advertising effectiveness,” presented at the International Conference on Research in Advertising, Amsterdam, the Netherlands, 2014.
@inproceedings{8511194,
  author       = {Herrewijn, Laura and Poels, Karolien},
  location     = {Amsterdam, the Netherlands},
  title        = {Getting involved with in-game advertising: the impact of game story and interactivity on in-game advertising effectiveness},
  year         = {2014},
}