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In-game advertising in multiplayer online role-playing games: the effects of customization

(2015)
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Citation

Please use this url to cite or link to this publication:

MLA
Verberckmoes, Shana, Karolien Poels, Patrick De Pelsmacker, et al. “In-game Advertising in Multiplayer Online Role-playing Games: The Effects of Customization.” 2015. Print.
APA
Verberckmoes, Shana, Poels, K., De Pelsmacker, P., Dens, N., & Herrewijn, L. (2015). In-game advertising in multiplayer online role-playing games: the effects of customization. Presented at the Etmaal van de Communicatiewetenschap.
Chicago author-date
Verberckmoes, Shana, Karolien Poels, Patrick De Pelsmacker, Nathalie Dens, and Laura Herrewijn. 2015. “In-game Advertising in Multiplayer Online Role-playing Games: The Effects of Customization.” In .
Chicago author-date (all authors)
Verberckmoes, Shana, Karolien Poels, Patrick De Pelsmacker, Nathalie Dens, and Laura Herrewijn. 2015. “In-game Advertising in Multiplayer Online Role-playing Games: The Effects of Customization.” In .
Vancouver
1.
Verberckmoes S, Poels K, De Pelsmacker P, Dens N, Herrewijn L. In-game advertising in multiplayer online role-playing games: the effects of customization. 2015.
IEEE
[1]
S. Verberckmoes, K. Poels, P. De Pelsmacker, N. Dens, and L. Herrewijn, “In-game advertising in multiplayer online role-playing games: the effects of customization,” presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, 2015.
@inproceedings{8511192,
  author       = {Verberckmoes, Shana and Poels, Karolien and De Pelsmacker, Patrick and Dens, Nathalie and Herrewijn, Laura},
  language     = {und},
  location     = {Antwerp, Belgium},
  title        = {In-game advertising in multiplayer online role-playing games: the effects of customization},
  year         = {2015},
}