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In-game advertising in fantasy games: the role of thematic congruity

(2015)
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Citation

Please use this url to cite or link to this publication:

MLA
Verberckmoes, Shana, Karolien Poels, Patrick De Pelsmacker, et al. “In-game Advertising in Fantasy Games: The Role of Thematic Congruity.” 2015. Print.
APA
Verberckmoes, Shana, Poels, K., De Pelsmacker, P., Dens, N., & Herrewijn, L. (2015). In-game advertising in fantasy games: the role of thematic congruity. Presented at the American Academy of Advertising Annual Conference.
Chicago author-date
Verberckmoes, Shana, Karolien Poels, Patrick De Pelsmacker, Nathalie Dens, and Laura Herrewijn. 2015. “In-game Advertising in Fantasy Games: The Role of Thematic Congruity.” In .
Chicago author-date (all authors)
Verberckmoes, Shana, Karolien Poels, Patrick De Pelsmacker, Nathalie Dens, and Laura Herrewijn. 2015. “In-game Advertising in Fantasy Games: The Role of Thematic Congruity.” In .
Vancouver
1.
Verberckmoes S, Poels K, De Pelsmacker P, Dens N, Herrewijn L. In-game advertising in fantasy games: the role of thematic congruity. 2015.
IEEE
[1]
S. Verberckmoes, K. Poels, P. De Pelsmacker, N. Dens, and L. Herrewijn, “In-game advertising in fantasy games: the role of thematic congruity,” presented at the American Academy of Advertising Annual Conference, Chicago, Illinois, 2015.
@inproceedings{8511190,
  author       = {Verberckmoes, Shana and Poels, Karolien and De Pelsmacker, Patrick and Dens, Nathalie and Herrewijn, Laura},
  language     = {und},
  location     = {Chicago, Illinois},
  title        = {In-game advertising in fantasy games: the role of thematic congruity},
  year         = {2015},
}