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Recall and recognition of in-game advertising : the role of game control

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Keywords
in-game advertising, game control, player involvement, brand prominence, brand awareness

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Citation

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MLA
Herrewijn, Laura, and Karolien Poels. “Recall and Recognition of In-Game Advertising : The Role of Game Control.” FRONTIERS IN PSYCHOLOGY, vol. 4, 2014, pp. 1–14.
APA
Herrewijn, L., & Poels, K. (2014). Recall and recognition of in-game advertising : the role of game control. FRONTIERS IN PSYCHOLOGY, 4, 1–14.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2014. “Recall and Recognition of In-Game Advertising : The Role of Game Control.” FRONTIERS IN PSYCHOLOGY 4: 1–14.
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2014. “Recall and Recognition of In-Game Advertising : The Role of Game Control.” FRONTIERS IN PSYCHOLOGY 4: 1–14.
Vancouver
1.
Herrewijn L, Poels K. Recall and recognition of in-game advertising : the role of game control. FRONTIERS IN PSYCHOLOGY. 2014;4:1–14.
IEEE
[1]
L. Herrewijn and K. Poels, “Recall and recognition of in-game advertising : the role of game control,” FRONTIERS IN PSYCHOLOGY, vol. 4, pp. 1–14, 2014.
@article{8511160,
  articleno    = {1023},
  author       = {Herrewijn, Laura and Poels, Karolien},
  issn         = {1664-1078},
  journal      = {FRONTIERS IN PSYCHOLOGY},
  keywords     = {in-game advertising,game control,player involvement,brand prominence,brand awareness},
  language     = {eng},
  pages        = {1023:1--1023:14},
  title        = {Recall and recognition of in-game advertising : the role of game control},
  url          = {http://dx.doi.org/10.3389/fpsyg.2013.01023},
  volume       = {4},
  year         = {2014},
}

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