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The effectiveness of in-game advertising : the role of ad format, game context and player involvement

Laura Herrewijn (UGent)
(2015)
Author
Promoter
Karolien Poels
Organization

Citation

Please use this url to cite or link to this publication:

MLA
Herrewijn, Laura. “The Effectiveness of In-game Advertising : the Role of Ad Format, Game Context and Player Involvement.” 2015 : n. pag. Print.
APA
Herrewijn, L. (2015). The effectiveness of in-game advertising : the role of ad format, game context and player involvement. UAntwerpen. Faculteit Sociale Wetenschappen, Antwerpen.
Chicago author-date
Herrewijn, Laura. 2015. “The Effectiveness of In-game Advertising : the Role of Ad Format, Game Context and Player Involvement”. Antwerpen: UAntwerpen. Faculteit Sociale Wetenschappen.
Chicago author-date (all authors)
Herrewijn, Laura. 2015. “The Effectiveness of In-game Advertising : the Role of Ad Format, Game Context and Player Involvement”. Antwerpen: UAntwerpen. Faculteit Sociale Wetenschappen.
Vancouver
1.
Herrewijn L. The effectiveness of in-game advertising : the role of ad format, game context and player involvement. [Antwerpen]: UAntwerpen. Faculteit Sociale Wetenschappen; 2015.
IEEE
[1]
L. Herrewijn, “The effectiveness of in-game advertising : the role of ad format, game context and player involvement,” UAntwerpen. Faculteit Sociale Wetenschappen, Antwerpen, 2015.
@phdthesis{8511156,
  author       = {Herrewijn, Laura},
  language     = {eng},
  publisher    = {UAntwerpen. Faculteit Sociale Wetenschappen},
  title        = {The effectiveness of in-game advertising : the role of ad format, game context and player involvement},
  year         = {2015},
}