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The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness

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MLA
Herrewijn, Laura, and Karolien Poels. “The Effectiveness of In-Game Advertising : An Analysis of the Impact of Game Context and Player Involvement on Brand Awareness.” Advertising in New Formats and Media : Current Research and Implications for Marketers, edited by Patrick De Pelsmacker, Emerald Group Publishing Limited, 2016, pp. 307–35.
APA
Herrewijn, L., & Poels, K. (2016). The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness. In P. De Pelsmacker (Ed.), Advertising in new formats and media : current research and implications for marketers (pp. 307–335). Emerald Group Publishing Limited.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2016. “The Effectiveness of In-Game Advertising : An Analysis of the Impact of Game Context and Player Involvement on Brand Awareness.” In Advertising in New Formats and Media : Current Research and Implications for Marketers, edited by Patrick De Pelsmacker, 307–35. Emerald Group Publishing Limited.
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2016. “The Effectiveness of In-Game Advertising : An Analysis of the Impact of Game Context and Player Involvement on Brand Awareness.” In Advertising in New Formats and Media : Current Research and Implications for Marketers, ed by. Patrick De Pelsmacker, 307–335. Emerald Group Publishing Limited.
Vancouver
1.
Herrewijn L, Poels K. The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness. In: De Pelsmacker P, editor. Advertising in new formats and media : current research and implications for marketers. Emerald Group Publishing Limited; 2016. p. 307–35.
IEEE
[1]
L. Herrewijn and K. Poels, “The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness,” in Advertising in new formats and media : current research and implications for marketers, P. De Pelsmacker, Ed. Emerald Group Publishing Limited, 2016, pp. 307–335.
@incollection{8511153,
  author       = {Herrewijn, Laura and Poels, Karolien},
  booktitle    = {Advertising in new formats and media : current research and implications for marketers},
  editor       = {De Pelsmacker, Patrick},
  isbn         = {978-1-78560-313-6},
  language     = {eng},
  pages        = {307--335},
  publisher    = {Emerald Group Publishing Limited},
  title        = {The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness},
  url          = {http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136},
  year         = {2016},
}