
Methodological issues in cross-linguistic and multilingual advertising research
- Author
- Bert Weijters (UGent) , Stefano Puntoni and Hans Baumgartner
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8508314
- MLA
- Weijters, Bert, et al. “Methodological Issues in Cross-Linguistic and Multilingual Advertising Research.” JOURNAL OF ADVERTISING, vol. 46, no. 1, Informa UK Limited, 2017, pp. 115–28, doi:10.1080/00913367.2016.1180656.
- APA
- Weijters, B., Puntoni, S., & Baumgartner, H. (2017). Methodological issues in cross-linguistic and multilingual advertising research. JOURNAL OF ADVERTISING, 46(1), 115–128. https://doi.org/10.1080/00913367.2016.1180656
- Chicago author-date
- Weijters, Bert, Stefano Puntoni, and Hans Baumgartner. 2017. “Methodological Issues in Cross-Linguistic and Multilingual Advertising Research.” JOURNAL OF ADVERTISING 46 (1): 115–28. https://doi.org/10.1080/00913367.2016.1180656.
- Chicago author-date (all authors)
- Weijters, Bert, Stefano Puntoni, and Hans Baumgartner. 2017. “Methodological Issues in Cross-Linguistic and Multilingual Advertising Research.” JOURNAL OF ADVERTISING 46 (1): 115–128. doi:10.1080/00913367.2016.1180656.
- Vancouver
- 1.Weijters B, Puntoni S, Baumgartner H. Methodological issues in cross-linguistic and multilingual advertising research. JOURNAL OF ADVERTISING. 2017;46(1):115–28.
- IEEE
- [1]B. Weijters, S. Puntoni, and H. Baumgartner, “Methodological issues in cross-linguistic and multilingual advertising research,” JOURNAL OF ADVERTISING, vol. 46, no. 1, pp. 115–128, 2017.
@article{8508314, author = {{Weijters, Bert and Puntoni, Stefano and Baumgartner, Hans}}, issn = {{0091-3367}}, journal = {{JOURNAL OF ADVERTISING}}, language = {{eng}}, number = {{1}}, pages = {{115--128}}, publisher = {{Informa UK Limited}}, title = {{Methodological issues in cross-linguistic and multilingual advertising research}}, url = {{http://doi.org/10.1080/00913367.2016.1180656}}, volume = {{46}}, year = {{2017}}, }
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