Advanced search
1 file | 481.41 KB Add to list

Methodological issues in cross-linguistic and multilingual advertising research

(2017) JOURNAL OF ADVERTISING. 46(1). p.115-128
Author
Organization

Downloads

  • (...).pdf
    • full text
    • |
    • UGent only
    • |
    • PDF
    • |
    • 481.41 KB

Citation

Please use this url to cite or link to this publication:

MLA
Weijters, Bert, et al. “Methodological Issues in Cross-Linguistic and Multilingual Advertising Research.” JOURNAL OF ADVERTISING, vol. 46, no. 1, Informa UK Limited, 2017, pp. 115–28, doi:10.1080/00913367.2016.1180656.
APA
Weijters, B., Puntoni, S., & Baumgartner, H. (2017). Methodological issues in cross-linguistic and multilingual advertising research. JOURNAL OF ADVERTISING, 46(1), 115–128. https://doi.org/10.1080/00913367.2016.1180656
Chicago author-date
Weijters, Bert, Stefano Puntoni, and Hans Baumgartner. 2017. “Methodological Issues in Cross-Linguistic and Multilingual Advertising Research.” JOURNAL OF ADVERTISING 46 (1): 115–28. https://doi.org/10.1080/00913367.2016.1180656.
Chicago author-date (all authors)
Weijters, Bert, Stefano Puntoni, and Hans Baumgartner. 2017. “Methodological Issues in Cross-Linguistic and Multilingual Advertising Research.” JOURNAL OF ADVERTISING 46 (1): 115–128. doi:10.1080/00913367.2016.1180656.
Vancouver
1.
Weijters B, Puntoni S, Baumgartner H. Methodological issues in cross-linguistic and multilingual advertising research. JOURNAL OF ADVERTISING. 2017;46(1):115–28.
IEEE
[1]
B. Weijters, S. Puntoni, and H. Baumgartner, “Methodological issues in cross-linguistic and multilingual advertising research,” JOURNAL OF ADVERTISING, vol. 46, no. 1, pp. 115–128, 2017.
@article{8508314,
  author       = {{Weijters, Bert and Puntoni, Stefano and Baumgartner, Hans}},
  issn         = {{0091-3367}},
  journal      = {{JOURNAL OF ADVERTISING}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{115--128}},
  publisher    = {{Informa UK Limited}},
  title        = {{Methodological issues in cross-linguistic and multilingual advertising research}},
  url          = {{http://doi.org/10.1080/00913367.2016.1180656}},
  volume       = {{46}},
  year         = {{2017}},
}

Altmetric
View in Altmetric
Web of Science
Times cited: