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Facebook profile picture appearance affects recruiters’ first hiring decisions

Stijn Baert (UGent)
(2018) NEW MEDIA & SOCIETY. 20(3). p.1220-1239
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Organization
Abstract
We investigate whether the publicly available information on Facebook about job applicants affects employers’ hiring decisions. To this end, we conduct a field experiment in which fictitious job applications are sent to real job openings in Belgium. The only characteristic in which these candidates differ is the unique Facebook profile that can be found online with their name. Candidates with the most beneficial Facebook picture obtain approximately 38% more job interview invitations compared to candidates with the least beneficial picture. In addition, we find suggestive evidence for a higher effect of Facebook profile picture appearance on hiring chances when candidates are highly educated and when recruiters are female.
Keywords
Attractiveness, Facebook, hiring, Internet, personality, screening

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Citation

Please use this url to cite or link to this publication:

Chicago
Baert, Stijn. 2018. “Facebook Profile Picture Appearance Affects Recruiters’ First Hiring Decisions.” New Media & Society 20 (3): 1220–1239.
APA
Baert, Stijn. (2018). Facebook profile picture appearance affects recruiters’ first hiring decisions. NEW MEDIA & SOCIETY, 20(3), 1220–1239.
Vancouver
1.
Baert S. Facebook profile picture appearance affects recruiters’ first hiring decisions. NEW MEDIA & SOCIETY. SAGE Publications; 2018;20(3):1220–39.
MLA
Baert, Stijn. “Facebook Profile Picture Appearance Affects Recruiters’ First Hiring Decisions.” NEW MEDIA & SOCIETY 20.3 (2018): 1220–1239. Print.
@article{8507595,
  abstract     = {We investigate whether the publicly available information on Facebook about job applicants affects employers{\textquoteright} hiring decisions. To this end, we conduct a field experiment in which fictitious job applications are sent to real job openings in Belgium. The only characteristic in which these candidates differ is the unique Facebook profile that can be found online with their name. Candidates with the most beneficial Facebook picture obtain approximately 38\% more job interview invitations compared to candidates with the least beneficial picture. In addition, we find suggestive evidence for a higher effect of Facebook profile picture appearance on hiring chances when candidates are highly educated and when recruiters are female.},
  author       = {Baert, Stijn},
  issn         = {1461-4448},
  journal      = {NEW MEDIA \& SOCIETY},
  keyword      = {Attractiveness,Facebook,hiring,Internet,personality,screening},
  language     = {eng},
  number       = {3},
  pages        = {1220--1239},
  publisher    = {SAGE Publications},
  title        = {Facebook profile picture appearance affects recruiters{\textquoteright} first hiring decisions},
  url          = {http://dx.doi.org/10.1177/1461444816687294},
  volume       = {20},
  year         = {2018},
}

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