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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

(2017) JOURNAL OF ADVERTISING . 46(2). p.333-349
Author
Organization
Keywords
PERSUASION KNOWLEDGE, CONSUMER-BEHAVIOR, PRODUCT PLACEMENT, ADVERGAMES, RESPONSES, COMMERCIALS, TACTICS, SOCIALIZATION, ANTECEDENTS, STRATEGIES

Citation

Please use this url to cite or link to this publication:

MLA
Hudders, Liselot et al. “Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats : a Future Research Agenda.” JOURNAL OF ADVERTISING 46.2 (2017): 333–349. Print.
APA
Hudders, L., De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., & Rozendaal, E. (2017). Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats : a future research agenda. JOURNAL OF ADVERTISING , 46(2), 333–349.
Chicago author-date
Hudders, Liselot, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali, and Esther Rozendaal. 2017. “Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats : a Future Research Agenda.” Journal of Advertising 46 (2): 333–349.
Chicago author-date (all authors)
Hudders, Liselot, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali, and Esther Rozendaal. 2017. “Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats : a Future Research Agenda.” Journal of Advertising 46 (2): 333–349.
Vancouver
1.
Hudders L, De Pauw P, Cauberghe V, Panic K, Zarouali B, Rozendaal E. Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats : a future research agenda. JOURNAL OF ADVERTISING . Informa UK Limited; 2017;46(2):333–49.
IEEE
[1]
L. Hudders, P. De Pauw, V. Cauberghe, K. Panic, B. Zarouali, and E. Rozendaal, “Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats : a future research agenda,” JOURNAL OF ADVERTISING , vol. 46, no. 2, pp. 333–349, 2017.
@article{8507183,
  author       = {Hudders, Liselot and De Pauw, Pieter and Cauberghe, Veroline and Panic, Katarina and Zarouali, Brahim and Rozendaal, Esther},
  issn         = {0091-3367},
  journal      = {JOURNAL OF ADVERTISING },
  keywords     = {PERSUASION KNOWLEDGE,CONSUMER-BEHAVIOR,PRODUCT PLACEMENT,ADVERGAMES,RESPONSES,COMMERCIALS,TACTICS,SOCIALIZATION,ANTECEDENTS,STRATEGIES},
  language     = {eng},
  number       = {2},
  pages        = {333--349},
  publisher    = {Informa UK Limited},
  title        = {Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda},
  url          = {http://dx.doi.org/10.1080/00913367.2016.1269303},
  volume       = {46},
  year         = {2017},
}

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