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Going to the exclusive show : exhibition strategies and moviegoing memories of Disneys animated feature films in Ghent (1937-1982)

Author
Abstract
This is a case study of the exploitation and experience of Disney's animated feature films from the 1930s to the 1980s in Ghent (Belgium). It is a historical study of programming practices and financial strategies which constructed childhood memories on watching Disney. The study is a contribution to a historical understanding of the implications of global distribution of film as cultural products and the counter pull of localism. Using a multi-method approach, the argument is made that the scarce screenings were strategically programmed to uplift the moviegoing experience into something out of the ordinary in everyday life. Programming and revenue data characterize the screenings as exclusive and generating high intakes. Consequently, the remembered screenings did not exhale an easy accessible social status nor an image of pervasiveness of popular childhood film, contradictory to conventional accounts of Disney's ubiquity in popular culture.
Keywords
Childhood cinemagoing, cinema memory, cultural globalization, film programming and box office, localism, New Cinema History, Walt Disney

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Citation

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MLA
Van de Vijver, Liesbeth. “Going to the Exclusive Show : Exhibition Strategies and Moviegoing Memories of Disneys Animated Feature Films in Ghent (1937-1982).” EUROPEAN JOURNAL OF CULTURAL STUDIES, vol. 19, no. 4, SAGE Publications, 2016, pp. 403–18.
APA
Van de Vijver, L. (2016). Going to the exclusive show : exhibition strategies and moviegoing memories of Disneys animated feature films in Ghent (1937-1982). EUROPEAN JOURNAL OF CULTURAL STUDIES, 19(4), 403–418.
Chicago author-date
Van de Vijver, Liesbeth. 2016. “Going to the Exclusive Show : Exhibition Strategies and Moviegoing Memories of Disneys Animated Feature Films in Ghent (1937-1982).” EUROPEAN JOURNAL OF CULTURAL STUDIES 19 (4): 403–18.
Chicago author-date (all authors)
Van de Vijver, Liesbeth. 2016. “Going to the Exclusive Show : Exhibition Strategies and Moviegoing Memories of Disneys Animated Feature Films in Ghent (1937-1982).” EUROPEAN JOURNAL OF CULTURAL STUDIES 19 (4): 403–418.
Vancouver
1.
Van de Vijver L. Going to the exclusive show : exhibition strategies and moviegoing memories of Disneys animated feature films in Ghent (1937-1982). EUROPEAN JOURNAL OF CULTURAL STUDIES. 2016;19(4):403–18.
IEEE
[1]
L. Van de Vijver, “Going to the exclusive show : exhibition strategies and moviegoing memories of Disneys animated feature films in Ghent (1937-1982),” EUROPEAN JOURNAL OF CULTURAL STUDIES, vol. 19, no. 4, pp. 403–418, 2016.
@article{8503030,
  abstract     = {This is a case study of the exploitation and experience of Disney's animated feature films from the 1930s to the 1980s in Ghent (Belgium). It is a historical study of programming practices and financial strategies which constructed childhood memories on watching Disney. The study is a contribution to a historical understanding of the implications of global distribution of film as cultural products and the counter pull of localism. Using a multi-method approach, the argument is made that the scarce screenings were strategically programmed to uplift the moviegoing experience into something out of the ordinary in everyday life. Programming and revenue data characterize the screenings as exclusive and generating high intakes. Consequently, the remembered screenings did not exhale an easy accessible social status nor an image of pervasiveness of popular childhood film, contradictory to conventional accounts of Disney's ubiquity in popular culture.},
  author       = {Van de Vijver, Liesbeth},
  issn         = {1367-5494},
  journal      = {EUROPEAN JOURNAL OF CULTURAL STUDIES},
  keywords     = {Childhood cinemagoing,cinema memory,cultural globalization,film programming and box office,localism,New Cinema History,Walt Disney},
  language     = {eng},
  number       = {4},
  pages        = {403--418},
  publisher    = {SAGE Publications},
  title        = {Going to the exclusive show : exhibition strategies and moviegoing memories of Disneys animated feature films in Ghent (1937-1982)},
  url          = {http://dx.doi.org/10.1177/1367549415592894},
  volume       = {19},
  year         = {2016},
}

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