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Marketing strategies versus consumer perceptions in a growing market : a mixed method study in the world of foods for sportspeople

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Chicago
De Steur, Hans, Evi Van Acker, and Xavier Gellynck. 2015. “Marketing Strategies Versus Consumer Perceptions in a Growing Market : a Mixed Method Study in the World of Foods for Sportspeople.” In Food Studies, 5th International Conference, Abstracts.
APA
De Steur, Hans, Van Acker, E., & Gellynck, X. (2015). Marketing strategies versus consumer perceptions in a growing market : a mixed method study in the world of foods for sportspeople. Food Studies, 5th International conference, Abstracts. Presented at the 5th International conference on Food Studies: A cross roads in food studies : alternative vs traditional food systems and movements.
Vancouver
1.
De Steur H, Van Acker E, Gellynck X. Marketing strategies versus consumer perceptions in a growing market : a mixed method study in the world of foods for sportspeople. Food Studies, 5th International conference, Abstracts. 2015.
MLA
De Steur, Hans, Evi Van Acker, and Xavier Gellynck. “Marketing Strategies Versus Consumer Perceptions in a Growing Market : a Mixed Method Study in the World of Foods for Sportspeople.” Food Studies, 5th International Conference, Abstracts. 2015. Print.
@inproceedings{8502856,
  author       = {De Steur, Hans and Van Acker, Evi and Gellynck, Xavier},
  booktitle    = {Food Studies, 5th International conference, Abstracts},
  language     = {eng},
  location     = {Blacksburg, VA, USA},
  title        = {Marketing strategies versus consumer perceptions in a growing market : a mixed method study in the world of foods for sportspeople},
  year         = {2015},
}