Role and relevance of cause related marketing for professional sport organizations
- Author
- Cleo Schyvinck (UGent) and Annick Willem (UGent)
- Organization
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8501576
- MLA
- Schyvinck, Cleo, and Annick Willem. “Role and Relevance of Cause Related Marketing for Professional Sport Organizations.” European Association for Sport Management, 24th Conference, Abstracts, 2016.
- APA
- Schyvinck, C., & Willem, A. (2016). Role and relevance of cause related marketing for professional sport organizations. European Association for Sport Management, 24th Conference, Abstracts. Presented at the 24th European Association for Sport Management conference (EASM 2016), Warsaw, Poland.
- Chicago author-date
- Schyvinck, Cleo, and Annick Willem. 2016. “Role and Relevance of Cause Related Marketing for Professional Sport Organizations.” In European Association for Sport Management, 24th Conference, Abstracts.
- Chicago author-date (all authors)
- Schyvinck, Cleo, and Annick Willem. 2016. “Role and Relevance of Cause Related Marketing for Professional Sport Organizations.” In European Association for Sport Management, 24th Conference, Abstracts.
- Vancouver
- 1.Schyvinck C, Willem A. Role and relevance of cause related marketing for professional sport organizations. In: European Association for Sport Management, 24th Conference, Abstracts. 2016.
- IEEE
- [1]C. Schyvinck and A. Willem, “Role and relevance of cause related marketing for professional sport organizations,” in European Association for Sport Management, 24th Conference, Abstracts, Warsaw, Poland, 2016.
@inproceedings{8501576, author = {{Schyvinck, Cleo and Willem, Annick}}, booktitle = {{European Association for Sport Management, 24th Conference, Abstracts}}, language = {{eng}}, location = {{Warsaw, Poland}}, title = {{Role and relevance of cause related marketing for professional sport organizations}}, year = {{2016}}, }