Advanced search
1 file | 138.38 KB Add to list

Conceptualizing cause related marketing in professional sport organizations

Cleo Schyvinck (UGent) , Kathy Babiak and Annick Willem (UGent)
Author
Organization

Downloads

  • 2016-264.pdf
    • full text
    • |
    • open access
    • |
    • PDF
    • |
    • 138.38 KB

Citation

Please use this url to cite or link to this publication:

MLA
Schyvinck, Cleo, et al. “Conceptualizing Cause Related Marketing in Professional Sport Organizations.” North American Society for Sport Management, Conference Abstracts, 2016, pp. 397–99.
APA
Schyvinck, C., Babiak, K., & Willem, A. (2016). Conceptualizing cause related marketing in professional sport organizations. North American Society for Sport Management, Conference Abstracts, 397–399.
Chicago author-date
Schyvinck, Cleo, Kathy Babiak, and Annick Willem. 2016. “Conceptualizing Cause Related Marketing in Professional Sport Organizations.” In North American Society for Sport Management, Conference Abstracts, 397–99.
Chicago author-date (all authors)
Schyvinck, Cleo, Kathy Babiak, and Annick Willem. 2016. “Conceptualizing Cause Related Marketing in Professional Sport Organizations.” In North American Society for Sport Management, Conference Abstracts, 397–399.
Vancouver
1.
Schyvinck C, Babiak K, Willem A. Conceptualizing cause related marketing in professional sport organizations. In: North American Society for Sport Management, Conference abstracts. 2016. p. 397–9.
IEEE
[1]
C. Schyvinck, K. Babiak, and A. Willem, “Conceptualizing cause related marketing in professional sport organizations,” in North American Society for Sport Management, Conference abstracts, Orlando, FL, USA, 2016, pp. 397–399.
@inproceedings{8501575,
  author       = {{Schyvinck, Cleo and Babiak, Kathy and Willem, Annick}},
  booktitle    = {{North American Society for Sport Management, Conference abstracts}},
  language     = {{eng}},
  location     = {{Orlando, FL, USA}},
  pages        = {{397--399}},
  title        = {{Conceptualizing cause related marketing in professional sport organizations}},
  url          = {{https://www.nassm.org/files/conf_abstracts/2016-264.pdf}},
  year         = {{2016}},
}