Conceptualizing cause related marketing in professional sport organizations
- Author
- Cleo Schyvinck (UGent) , Kathy Babiak and Annick Willem (UGent)
- Organization
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2016-264.pdf
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8501575
- MLA
- Schyvinck, Cleo, et al. “Conceptualizing Cause Related Marketing in Professional Sport Organizations.” North American Society for Sport Management, Conference Abstracts, 2016, pp. 397–99.
- APA
- Schyvinck, C., Babiak, K., & Willem, A. (2016). Conceptualizing cause related marketing in professional sport organizations. North American Society for Sport Management, Conference Abstracts, 397–399.
- Chicago author-date
- Schyvinck, Cleo, Kathy Babiak, and Annick Willem. 2016. “Conceptualizing Cause Related Marketing in Professional Sport Organizations.” In North American Society for Sport Management, Conference Abstracts, 397–99.
- Chicago author-date (all authors)
- Schyvinck, Cleo, Kathy Babiak, and Annick Willem. 2016. “Conceptualizing Cause Related Marketing in Professional Sport Organizations.” In North American Society for Sport Management, Conference Abstracts, 397–399.
- Vancouver
- 1.Schyvinck C, Babiak K, Willem A. Conceptualizing cause related marketing in professional sport organizations. In: North American Society for Sport Management, Conference abstracts. 2016. p. 397–9.
- IEEE
- [1]C. Schyvinck, K. Babiak, and A. Willem, “Conceptualizing cause related marketing in professional sport organizations,” in North American Society for Sport Management, Conference abstracts, Orlando, FL, USA, 2016, pp. 397–399.
@inproceedings{8501575, author = {{Schyvinck, Cleo and Babiak, Kathy and Willem, Annick}}, booktitle = {{North American Society for Sport Management, Conference abstracts}}, language = {{eng}}, location = {{Orlando, FL, USA}}, pages = {{397--399}}, title = {{Conceptualizing cause related marketing in professional sport organizations}}, url = {{https://www.nassm.org/files/conf_abstracts/2016-264.pdf}}, year = {{2016}}, }