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Willingness-to-accept and purchase genetically modified rice with high folate content in Shanxi Province, China

Hans De Steur UGent, Xavier Gellynck UGent, Serguei Storojenko UGent, Ge Liqun, Willy Lambert UGent, Dominique Van Der Straeten UGent and Jacques Viaene UGent (2010) APPETITE. 54(1). p.118-125
abstract
Neural-tube defects (NTDs) are considered to be the most common congenital malformations. As Shanxi Province, a poor region in the North of China, has one of the highest reported prevalence rates of NTDs in the world, folate fortification of rice is an excellent alternative to low intake of folate acid pills in this region. This paper investigates the relations between socio-demographic indicators, consumer characteristics (knowledge, consumer perceptions on benefits, risks, safety and price), willingness-to-accept and willingness-to-pay genetically modified (GM) rice. The consumer survey compromises 944 face-to-face interviews with rice consumers in Shanxi Province, China. Multivariate analyses consist of multinomial logistic regression and multiple regression. The results indicate that consumers generally are willing-to-accept GM rice, with an acceptance rate of 62.2%. Acceptance is influenced by objective knowledge and consumers’ perceptions on benefits and risks. Willingness-to-pay GM rice is influenced by objective knowledge, risk perception and acceptance. Communication towards the use of GM rice should target mainly improving knowledge and consumers’ perceptions on high-risk groups within Shanxi Province, in particular low educated women.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
Acceptance, Genetically modified rice, Purchase intention, China
journal title
APPETITE
Appetite
volume
54
issue
1
pages
118 - 125
Web of Science type
Article
Web of Science id
000275135000016
JCR category
NUTRITION & DIETETICS
JCR impact factor
2.433 (2010)
JCR rank
29/70 (2010)
JCR quartile
2 (2010)
ISSN
0195-6663
DOI
10.1016/j.appet.2009.09.017
language
English
UGent publication?
yes
classification
A1
copyright statement
I have transferred the copyright for this publication to the publisher
id
838509
handle
http://hdl.handle.net/1854/LU-838509
date created
2010-01-26 09:25:18
date last changed
2011-07-08 13:49:59
@article{838509,
  abstract     = {Neural-tube defects (NTDs) are considered to be the most common congenital malformations. As Shanxi Province, a poor region in the North of China, has one of the highest reported prevalence rates of NTDs in the world, folate fortification of rice is an excellent alternative to low intake of folate acid pills in this region. This paper investigates the relations between socio-demographic indicators, consumer characteristics (knowledge, consumer perceptions on benefits, risks, safety and price), willingness-to-accept and willingness-to-pay genetically modified (GM) rice. The consumer survey compromises 944 face-to-face interviews with rice consumers in Shanxi Province, China. Multivariate analyses consist of multinomial logistic regression and multiple regression. The results indicate that consumers generally are willing-to-accept GM rice, with an acceptance rate of 62.2\%. Acceptance is influenced by objective knowledge and consumers{\textquoteright} perceptions on benefits and risks. Willingness-to-pay GM rice is influenced by objective knowledge, risk perception and acceptance. Communication towards the use of GM rice should target mainly improving knowledge and consumers{\textquoteright} perceptions on high-risk groups within Shanxi Province, in particular low educated women.},
  author       = {De Steur, Hans and Gellynck, Xavier and Storojenko, Serguei and Liqun, Ge and Lambert, Willy and Van Der Straeten, Dominique and Viaene, Jacques},
  issn         = {0195-6663},
  journal      = {APPETITE},
  keyword      = {Acceptance,Genetically modified rice,Purchase intention,China},
  language     = {eng},
  number       = {1},
  pages        = {118--125},
  title        = {Willingness-to-accept and purchase genetically modified rice with high folate content in Shanxi Province, China},
  url          = {http://dx.doi.org/10.1016/j.appet.2009.09.017},
  volume       = {54},
  year         = {2010},
}

Chicago
De Steur, Hans, Xavier Gellynck, Serguei Storojenko, Ge Liqun, Willy Lambert, Dominique Van Der Straeten, and Jacques Viaene. 2010. “Willingness-to-accept and Purchase Genetically Modified Rice with High Folate Content in Shanxi Province, China.” Appetite 54 (1): 118–125.
APA
De Steur, H., Gellynck, X., Storojenko, S., Liqun, G., Lambert, W., Van Der Straeten, D., & Viaene, J. (2010). Willingness-to-accept and purchase genetically modified rice with high folate content in Shanxi Province, China. APPETITE, 54(1), 118–125.
Vancouver
1.
De Steur H, Gellynck X, Storojenko S, Liqun G, Lambert W, Van Der Straeten D, et al. Willingness-to-accept and purchase genetically modified rice with high folate content in Shanxi Province, China. APPETITE. 2010;54(1):118–25.
MLA
De Steur, Hans, Xavier Gellynck, Serguei Storojenko, et al. “Willingness-to-accept and Purchase Genetically Modified Rice with High Folate Content in Shanxi Province, China.” APPETITE 54.1 (2010): 118–125. Print.