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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes

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MLA
Vanwesenbeeck, Ini, Michel Walrave, and Koen Ponnet. “Children and Advergames : the Role of Product Involvement, Prior Brand Attitude, Persuasion Knowledge and Game Attitude in Purchase Intentions and Changing Attitudes.” INTERNATIONAL JOURNAL OF ADVERTISING 36.4 (2017): 520–541. Print.
APA
Vanwesenbeeck, I., Walrave, M., & Ponnet, K. (2017). Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. INTERNATIONAL JOURNAL OF ADVERTISING, 36(4), 520–541.
Chicago author-date
Vanwesenbeeck, Ini, Michel Walrave, and Koen Ponnet. 2017. “Children and Advergames : the Role of Product Involvement, Prior Brand Attitude, Persuasion Knowledge and Game Attitude in Purchase Intentions and Changing Attitudes.” International Journal of Advertising 36 (4): 520–541.
Chicago author-date (all authors)
Vanwesenbeeck, Ini, Michel Walrave, and Koen Ponnet. 2017. “Children and Advergames : the Role of Product Involvement, Prior Brand Attitude, Persuasion Knowledge and Game Attitude in Purchase Intentions and Changing Attitudes.” International Journal of Advertising 36 (4): 520–541.
Vancouver
1.
Vanwesenbeeck I, Walrave M, Ponnet K. Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. INTERNATIONAL JOURNAL OF ADVERTISING. 2017;36(4):520–41.
IEEE
[1]
I. Vanwesenbeeck, M. Walrave, and K. Ponnet, “Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes,” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 36, no. 4, pp. 520–541, 2017.
@article{8203346,
  author       = {Vanwesenbeeck, Ini and Walrave, Michel and Ponnet, Koen},
  issn         = {0265-0487},
  journal      = {INTERNATIONAL JOURNAL OF ADVERTISING},
  language     = {eng},
  number       = {4},
  pages        = {520--541},
  title        = {Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes},
  url          = {http://dx.doi.org/10.1080/02650487.2016.1176637},
  volume       = {36},
  year         = {2017},
}

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