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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes

Ini Vanwesenbeeck (UGent) , Michel Walrave and Koen Ponnet (UGent)
(2017) INTERNATIONAL JOURNAL OF ADVERTISING. 36(4). p.520-541
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Citation

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MLA
Vanwesenbeeck, Ini, et al. “Children and Advergames : The Role of Product Involvement, Prior Brand Attitude, Persuasion Knowledge and Game Attitude in Purchase Intentions and Changing Attitudes.” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 36, no. 4, 2017, pp. 520–41, doi:10.1080/02650487.2016.1176637.
APA
Vanwesenbeeck, I., Walrave, M., & Ponnet, K. (2017). Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. INTERNATIONAL JOURNAL OF ADVERTISING, 36(4), 520–541. https://doi.org/10.1080/02650487.2016.1176637
Chicago author-date
Vanwesenbeeck, Ini, Michel Walrave, and Koen Ponnet. 2017. “Children and Advergames : The Role of Product Involvement, Prior Brand Attitude, Persuasion Knowledge and Game Attitude in Purchase Intentions and Changing Attitudes.” INTERNATIONAL JOURNAL OF ADVERTISING 36 (4): 520–41. https://doi.org/10.1080/02650487.2016.1176637.
Chicago author-date (all authors)
Vanwesenbeeck, Ini, Michel Walrave, and Koen Ponnet. 2017. “Children and Advergames : The Role of Product Involvement, Prior Brand Attitude, Persuasion Knowledge and Game Attitude in Purchase Intentions and Changing Attitudes.” INTERNATIONAL JOURNAL OF ADVERTISING 36 (4): 520–541. doi:10.1080/02650487.2016.1176637.
Vancouver
1.
Vanwesenbeeck I, Walrave M, Ponnet K. Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. INTERNATIONAL JOURNAL OF ADVERTISING. 2017;36(4):520–41.
IEEE
[1]
I. Vanwesenbeeck, M. Walrave, and K. Ponnet, “Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes,” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 36, no. 4, pp. 520–541, 2017.
@article{8203346,
  author       = {{Vanwesenbeeck, Ini and Walrave, Michel and Ponnet, Koen}},
  issn         = {{0265-0487}},
  journal      = {{INTERNATIONAL JOURNAL OF ADVERTISING}},
  language     = {{eng}},
  number       = {{4}},
  pages        = {{520--541}},
  title        = {{Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes}},
  url          = {{http://doi.org/10.1080/02650487.2016.1176637}},
  volume       = {{36}},
  year         = {{2017}},
}
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