Advanced search
1 file | 228.27 KB

Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition

Author
Organization
Keywords
INTERPERSONAL REACTIVITY INDEX, VIRTUAL WORLDS, HABBO HOTEL, CONSUMER SOCIALIZATION, PERSUASION KNOWLEDGE, CHILDREN, ADVERGAMES, INVOLVEMENT, RESPONSES, IMPACT

Downloads

  • (...).pdf
    • full text
    • |
    • UGent only
    • |
    • PDF
    • |
    • 228.27 KB

Citation

Please use this url to cite or link to this publication:

Chicago
Vanwesenbeeck, Ini, Koen Ponnet, and Michel Walrave. 2017. “Young Adolescents’ Advertising Literacy and Purchase Intention in Social Network Games : Influence of Perspective Taking and Need for Cognition.” Journal of Consumer Behaviour 16 (1): 23–33.
APA
Vanwesenbeeck, I., Ponnet, K., & Walrave, M. (2017). Young adolescents’ advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition. JOURNAL OF CONSUMER BEHAVIOUR, 16(1), 23–33.
Vancouver
1.
Vanwesenbeeck I, Ponnet K, Walrave M. Young adolescents’ advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition. JOURNAL OF CONSUMER BEHAVIOUR. 2017;16(1):23–33.
MLA
Vanwesenbeeck, Ini, Koen Ponnet, and Michel Walrave. “Young Adolescents’ Advertising Literacy and Purchase Intention in Social Network Games : Influence of Perspective Taking and Need for Cognition.” JOURNAL OF CONSUMER BEHAVIOUR 16.1 (2017): 23–33. Print.
@article{8203343,
  author       = {Vanwesenbeeck, Ini and Ponnet, Koen and Walrave, Michel},
  issn         = {1472-0817},
  journal      = {JOURNAL OF CONSUMER BEHAVIOUR},
  keyword      = {INTERPERSONAL REACTIVITY INDEX,VIRTUAL WORLDS,HABBO HOTEL,CONSUMER SOCIALIZATION,PERSUASION KNOWLEDGE,CHILDREN,ADVERGAMES,INVOLVEMENT,RESPONSES,IMPACT},
  language     = {eng},
  number       = {1},
  pages        = {23--33},
  title        = {Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition},
  url          = {http://dx.doi.org/10.1002/cb.1596},
  volume       = {16},
  year         = {2017},
}

Altmetric
View in Altmetric
Web of Science
Times cited: