Advanced search

‘Look at That Body!’ The Influence of Anthropomorphic Forms in Package Design of Consumer Goods

Author
Organization

Citation

Please use this url to cite or link to this publication:

Chicago
De Bondt, Caroline, Anneleen Van Kerckhove, and Maggie Geuens. 2016. “‘Look at That Body!’ The Influence of Anthropomorphic Forms in Package Design of Consumer Goods.” In Proceedings of the 45th Annual Conference of the European Marketing Academ.
APA
De Bondt, C., Van Kerckhove, A., & Geuens, M. (2016). “Look at That Body!” The Influence of Anthropomorphic Forms in Package Design of Consumer Goods. Proceedings of the 45th Annual Conference of the European Marketing Academ. Presented at the the 45th Annual Conference of the European Marketing Academ.
Vancouver
1.
De Bondt C, Van Kerckhove A, Geuens M. “Look at That Body!” The Influence of Anthropomorphic Forms in Package Design of Consumer Goods. Proceedings of the 45th Annual Conference of the European Marketing Academ. 2016.
MLA
De Bondt, Caroline, Anneleen Van Kerckhove, and Maggie Geuens. “‘Look at That Body!’ The Influence of Anthropomorphic Forms in Package Design of Consumer Goods.” Proceedings of the 45th Annual Conference of the European Marketing Academ. 2016. Print.
@inproceedings{8100933,
  author       = {De Bondt, Caroline and Van Kerckhove, Anneleen and Geuens, Maggie},
  booktitle    = {Proceedings of the 45th Annual Conference of the European Marketing Academ},
  language     = {eng},
  location     = {Oslo, Denmark},
  title        = {{\textquoteleft}Look at That Body!{\textquoteright} The Influence of Anthropomorphic Forms in Package Design of Consumer Goods},
  year         = {2016},
}