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Van cultureel verantwoorde naar plezante films: de heropleving van populaire komedies in de jaren tachtig en de rol van het Vlaamse filmbeleid

Gertjan Willems UGent (2016) VOLKSKUNDE. 117(2). p.143-161
abstract
This article shows that the official film production policy in Flanders played an important role in the revival of the genre of Flemish popular comedies in the eighties. When a film support system was installed in 1964, the cultural dimension of films, in the sense of their artistic and intellectual qualities, was dominating the policy discourse and practices. In 1981, after years of Christian Democratic domination, the Ministry of Culture, and thus the film policy, was taken over by the Liberals. After a dispute between the new minister and the old film commission (which advised the minister on the allocation of government grants to film projects), the latter was fired and replaced. The replacements of important policy actors marked a shift in the development of Flemish film policy. Audience-oriented and commercial-economic motivations became more important, which was manifested in the support for popular comedies. While the Liberal ministers were outright supporters of popular comedies, the film commission was more nuanced toward such projects. For the most part, the commission found the quality standards of the popular comedies insufficient. On the other hand, these film projects raised economic arguments on the continuity of film production and attracting private investments, important elements in creating a stronger Flemish film industry. Moreover, attracting a large audience was a decisive argument. Connected to this argument, there was a broadening of the vision on what is culturally valuable and thus deserves government support. In addition to artistic and qualitative elements, the entertainment value of the films and the viewing pleasure of the audience were also taken into consideration, which weakened the earlier aversion to popular culture. The popular comedies show that from the eighties on, not only culturally respectable films, but also amusement films without much artistic or intellectual ambitions were deemed worthy to be supported by the government.
Please use this url to cite or link to this publication:
author
organization
alternative title
From culturally respectable to pleasant films
year
type
journalArticle (original)
publication status
published
subject
keyword
Popular cinema, Gaston en Leo, Commercial cinema, Film policy, Flemish cinema, Comedies, Belgian cinema, Urbanus, ADAPTATIONS, FLANDERS, POLICY
journal title
VOLKSKUNDE
Volkskunde
volume
117
issue
2
pages
143 - 161
Web of Science type
Article
Web of Science id
000384272000002
ISSN
0042-8523
language
Dutch
UGent publication?
yes
classification
A1
copyright statement
I have retained and own the full copyright for this publication
id
8086659
handle
http://hdl.handle.net/1854/LU-8086659
date created
2016-09-25 14:37:47
date last changed
2016-12-19 15:48:24
@article{8086659,
  abstract     = {This article shows that the official film production policy in Flanders played an important role in the revival of the genre of Flemish popular comedies in the eighties. When a film support system was installed in 1964, the cultural dimension of films, in the sense of their artistic and intellectual qualities, was dominating the policy discourse and practices. In 1981, after years of Christian Democratic domination, the Ministry of Culture, and thus the film policy, was taken over by the Liberals. After a dispute between the new minister and the old film commission (which advised the minister on the allocation of government grants to film projects), the latter was fired and replaced. The replacements of important policy actors marked a shift in the development of Flemish film policy. Audience-oriented and commercial-economic motivations became more important, which was manifested in the support for popular comedies. While the Liberal ministers were outright supporters of popular comedies, the film commission was more nuanced toward such projects. For the most part, the commission found the quality standards of the popular comedies insufficient. On the other hand, these film projects raised economic arguments on the continuity of film production and attracting private investments, important elements in creating a stronger Flemish film industry. Moreover, attracting a large audience was a decisive argument. Connected to this argument, there was a broadening of the vision on what is culturally valuable and thus deserves government support. In addition to artistic and qualitative elements, the entertainment value of the films and the viewing pleasure of the audience were also taken into consideration, which weakened the earlier aversion to popular culture. The popular comedies show that from the eighties on, not only culturally respectable films, but also amusement films without much artistic or intellectual ambitions were deemed worthy to be supported by the government.},
  author       = {Willems, Gertjan},
  issn         = {0042-8523},
  journal      = {VOLKSKUNDE},
  keyword      = {Popular cinema,Gaston en Leo,Commercial cinema,Film policy,Flemish cinema,Comedies,Belgian cinema,Urbanus,ADAPTATIONS,FLANDERS,POLICY},
  language     = {dut},
  number       = {2},
  pages        = {143--161},
  title        = {Van cultureel verantwoorde naar plezante films: de heropleving van populaire komedies in de jaren tachtig en de rol van het Vlaamse filmbeleid},
  volume       = {117},
  year         = {2016},
}

Chicago
Willems, Gertjan. 2016. “Van Cultureel Verantwoorde Naar Plezante Films: De Heropleving Van Populaire Komedies in De Jaren Tachtig En De Rol Van Het Vlaamse Filmbeleid.” Volkskunde 117 (2): 143–161.
APA
Willems, Gertjan. (2016). Van cultureel verantwoorde naar plezante films: de heropleving van populaire komedies in de jaren tachtig en de rol van het Vlaamse filmbeleid. VOLKSKUNDE, 117(2), 143–161.
Vancouver
1.
Willems G. Van cultureel verantwoorde naar plezante films: de heropleving van populaire komedies in de jaren tachtig en de rol van het Vlaamse filmbeleid. VOLKSKUNDE. 2016;117(2):143–61.
MLA
Willems, Gertjan. “Van Cultureel Verantwoorde Naar Plezante Films: De Heropleving Van Populaire Komedies in De Jaren Tachtig En De Rol Van Het Vlaamse Filmbeleid.” VOLKSKUNDE 117.2 (2016): 143–161. Print.