Advanced search
1 file | 470.55 KB

The potential of experimentation in business-to-business living labs

Author
Organization
Abstract
The demand for business-to-business (b-to-b) Living Lab projects is growing significantly within iMinds Living Labs. Real-life experimentation is a key requirement for Living Labs as it enables deeper insights in the potential success of the innovation. However, literature has not provided insights on whether the Living Lab methodology is an appropriate approach for real-life experimentation with b-to-b innovations and does not provide conditions where experimenting in b-to-b Living Lab projects is applicable. Within this paper we performed a cross-case analysis of eight b-to-b Living Lab cases. We conclude that real-life experimentation is possible in Living Lab projects but the possibilities vary on a case level. Three barriers have been identified that help to determine the possibility of real-life experimentation in a b-to-b Living Lab project: the technological complexity, the need for integration and the difficulty to identify testers. Finally, we also described how these blocking factors can be overcome. This can be interesting for the reader to identify whether real-life experimentation will be possible or not in a b-to-b context.
Keywords
Living labs, Business-to-Business, Experimentation, User Research, Testing

Downloads

  • The potential of experimentation in Business-to-Business Living Labs Ruben D Hauwers et al ENOLL.pdf
    • full text
    • |
    • open access
    • |
    • PDF
    • |
    • 470.55 KB

Citation

Please use this url to cite or link to this publication:

Chicago
D’Hauwers, Ruben, Aron-Levi Herregodts, Annabel Georges, Lynn Coorevits, Dimitri Schuurman, Olivier Rits, and Pieter Ballon. 2016. “The Potential of Experimentation in Business-to-business Living Labs.” In Open Living Lab Days 2016, Research Day Conference Proceedings, 37–49.
APA
D’Hauwers, R., Herregodts, A.-L., Georges, A., Coorevits, L., Schuurman, D., Rits, O., & Ballon, P. (2016). The potential of experimentation in business-to-business living labs. Open Living Lab Days 2016, Research Day Conference Proceedings (pp. 37–49). Presented at the Open Living Lab Days 2016.
Vancouver
1.
D’Hauwers R, Herregodts A-L, Georges A, Coorevits L, Schuurman D, Rits O, et al. The potential of experimentation in business-to-business living labs. Open Living Lab Days 2016, Research Day Conference Proceedings. 2016. p. 37–49.
MLA
D’Hauwers, Ruben, Aron-Levi Herregodts, Annabel Georges, et al. “The Potential of Experimentation in Business-to-business Living Labs.” Open Living Lab Days 2016, Research Day Conference Proceedings. 2016. 37–49. Print.
@inproceedings{8059919,
  abstract     = {The demand for business-to-business (b-to-b) Living Lab projects is growing significantly within iMinds Living Labs. Real-life experimentation is a key requirement for Living Labs as it enables deeper insights in the potential success of the innovation. However, literature has not provided insights on whether the Living Lab methodology is an appropriate approach for real-life experimentation with b-to-b innovations and does not provide conditions where experimenting in b-to-b Living Lab projects is applicable. Within this paper we performed a cross-case analysis of eight b-to-b Living Lab cases. We conclude that real-life experimentation is possible in Living Lab projects but the possibilities vary on a case level. Three barriers have been identified that help to determine the possibility of real-life experimentation in a b-to-b Living Lab project: the technological complexity, the need for integration and the difficulty to identify testers. Finally, we also described how these blocking factors can be overcome. This can be interesting for the reader to identify whether real-life experimentation will be possible or not in a b-to-b context.},
  author       = {D'Hauwers, Ruben and Herregodts, Aron-Levi and Georges, Annabel and Coorevits, Lynn and Schuurman, Dimitri and Rits, Olivier and Ballon, Pieter},
  booktitle    = {Open Living Lab Days 2016, Research Day Conference Proceedings},
  isbn         = {9789082102758},
  keyword      = {Living labs,Business-to-Business,Experimentation,User Research,Testing},
  language     = {eng},
  location     = {Montreal},
  pages        = {37--49},
  title        = {The potential of experimentation in business-to-business living labs},
  url          = {https://issuu.com/enoll/docs/conference\_proceedings\_2016\_?e=23453591/38086458},
  year         = {2016},
}