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The potential of experimentation in business-to-business living labs

Ruben D'Hauwers, Aron-Levi Herregodts UGent, Annabel Georges, Lynn Coorevits UGent, Dimitri Schuurman UGent, Olivier Rits and Pieter Ballon (2016) Open Living Lab Days 2016, Research Day Conference Proceedings. p.37-49
abstract
The demand for business-to-business (b-to-b) Living Lab projects is growing significantly within iMinds Living Labs. Real-life experimentation is a key requirement for Living Labs as it enables deeper insights in the potential success of the innovation. However, literature has not provided insights on whether the Living Lab methodology is an appropriate approach for real-life experimentation with b-to-b innovations and does not provide conditions where experimenting in b-to-b Living Lab projects is applicable. Within this paper we performed a cross-case analysis of eight b-to-b Living Lab cases. We conclude that real-life experimentation is possible in Living Lab projects but the possibilities vary on a case level. Three barriers have been identified that help to determine the possibility of real-life experimentation in a b-to-b Living Lab project: the technological complexity, the need for integration and the difficulty to identify testers. Finally, we also described how these blocking factors can be overcome. This can be interesting for the reader to identify whether real-life experimentation will be possible or not in a b-to-b context.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
keyword
Living labs, Business-to-Business, Experimentation, User Research, Testing
in
Open Living Lab Days 2016, Research Day Conference Proceedings
pages
37 - 49
conference name
Open Living Lab Days 2016
conference location
Montreal
conference start
2016-08-23
conference end
2016-08-26
ISBN
9789082102758
language
English
UGent publication?
yes
classification
C1
copyright statement
I have retained and own the full copyright for this publication
id
8059919
handle
http://hdl.handle.net/1854/LU-8059919
alternative location
https://issuu.com/enoll/docs/conference_proceedings_2016_?e=23453591/38086458
date created
2016-09-04 15:33:54
date last changed
2018-01-23 15:52:48
@inproceedings{8059919,
  abstract     = {The demand for business-to-business (b-to-b) Living Lab projects is growing significantly within iMinds Living Labs. Real-life experimentation is a key requirement for Living Labs as it enables deeper insights in the potential success of the innovation. However, literature has not provided insights on whether the Living Lab methodology is an appropriate approach for real-life experimentation with b-to-b innovations and does not provide conditions where experimenting in b-to-b Living Lab projects is applicable. Within this paper we performed a cross-case analysis of eight b-to-b Living Lab cases. We conclude that real-life experimentation is possible in Living Lab projects but the possibilities vary on a case level. Three barriers have been identified that help to determine the possibility of real-life experimentation in a b-to-b Living Lab project: the technological complexity, the need for integration and the difficulty to identify testers. Finally, we also described how these blocking factors can be overcome. This can be interesting for the reader to identify whether real-life experimentation will be possible or not in a b-to-b context.},
  author       = {D'Hauwers, Ruben and Herregodts, Aron-Levi and Georges, Annabel and Coorevits, Lynn and Schuurman, Dimitri and Rits, Olivier and Ballon, Pieter},
  booktitle    = {Open Living Lab Days 2016, Research Day Conference Proceedings},
  isbn         = {9789082102758},
  keyword      = {Living labs,Business-to-Business,Experimentation,User Research,Testing},
  language     = {eng},
  location     = {Montreal},
  pages        = {37--49},
  title        = {The potential of experimentation in business-to-business living labs},
  url          = {https://issuu.com/enoll/docs/conference\_proceedings\_2016\_?e=23453591/38086458},
  year         = {2016},
}

Chicago
D’Hauwers, Ruben, Aron-Levi Herregodts, Annabel Georges, Lynn Coorevits, Dimitri Schuurman, Olivier Rits, and Pieter Ballon. 2016. “The Potential of Experimentation in Business-to-business Living Labs.” In Open Living Lab Days 2016, Research Day Conference Proceedings, 37–49.
APA
D’Hauwers, R., Herregodts, A.-L., Georges, A., Coorevits, L., Schuurman, D., Rits, O., & Ballon, P. (2016). The potential of experimentation in business-to-business living labs. Open Living Lab Days 2016, Research Day Conference Proceedings (pp. 37–49). Presented at the Open Living Lab Days 2016.
Vancouver
1.
D’Hauwers R, Herregodts A-L, Georges A, Coorevits L, Schuurman D, Rits O, et al. The potential of experimentation in business-to-business living labs. Open Living Lab Days 2016, Research Day Conference Proceedings. 2016. p. 37–49.
MLA
D’Hauwers, Ruben, Aron-Levi Herregodts, Annabel Georges, et al. “The Potential of Experimentation in Business-to-business Living Labs.” Open Living Lab Days 2016, Research Day Conference Proceedings. 2016. 37–49. Print.