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The rise and fall of wearable fitness trackers

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Abstract
Wearables are becoming increasingly popular in different industries for various purposes. It is suggested that the market will reach 30 billion USD in 2020, containing a variety of products made by different companies. Yet one of the current issues is the large attrition rate of consumers no longer wearing their device. Current business models are built on technology push and therefore do not succeed in matching the technology to consumer needs. Previous studies have either focused on the technological features or adoption potential of wearables. Yet, little is known about the elements leading to attrition. Therefore the purpose of the paper is to identify the key determinants from a consumer perspective leading to dissatisfaction and eventually wearable attrition.
Keywords
Technology, Adoption, Attrition, Wearable

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Citation

Please use this url to cite or link to this publication:

MLA
Coorevits, Lynn, and Tanguy Coenen. “The Rise and Fall of Wearable Fitness Trackers.” Academy of Management. 2016. Print.
APA
Coorevits, Lynn, & Coenen, T. (2016). The rise and fall of wearable fitness trackers. Academy of Management. Presented at the Academy of Management.
Chicago author-date
Coorevits, Lynn, and Tanguy Coenen. 2016. “The Rise and Fall of Wearable Fitness Trackers.” In Academy of Management.
Chicago author-date (all authors)
Coorevits, Lynn, and Tanguy Coenen. 2016. “The Rise and Fall of Wearable Fitness Trackers.” In Academy of Management.
Vancouver
1.
Coorevits L, Coenen T. The rise and fall of wearable fitness trackers. Academy of Management. 2016.
IEEE
[1]
L. Coorevits and T. Coenen, “The rise and fall of wearable fitness trackers,” in Academy of Management, Anaheim, 2016.
@inproceedings{8055995,
  abstract     = {Wearables are becoming increasingly popular in different industries for various purposes. It is suggested that the market will reach 30 billion USD in 2020, containing a variety of products made by different companies. Yet one of the current issues is the large attrition rate of consumers no longer wearing their device. Current business models are built on technology push and therefore do not succeed in matching the technology to consumer needs. Previous studies have either focused on the technological features or adoption potential of wearables. Yet, little is known about the elements leading to attrition. Therefore the purpose of the paper is to identify the key determinants from a consumer perspective leading to dissatisfaction and eventually wearable attrition.},
  author       = {Coorevits, Lynn and Coenen, Tanguy},
  booktitle    = {Academy of Management},
  keywords     = {Technology,Adoption,Attrition,Wearable},
  language     = {eng},
  location     = {Anaheim},
  pages        = {24},
  title        = {The rise and fall of wearable fitness trackers},
  year         = {2016},
}