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The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project

(2016) AGRO FOOD INDUSTRY HI-TECH. 27(3). p.26-29
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Abstract
Health claims and symbols are a convenient tool when it comes to the marketing of foods and they should, in theory, support consumers in making informed food choices, ideally in choosing healthier food products. However, not much is known about their actual impact on consumer behaviour. CLYMBOL ("The Role of health-related CLaims and sYMBOLs in consumer behaviour") is an EU-funded project aiming to study how health claims and symbols influence consumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have been conducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results of the studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer and patient organisations.
Keywords
consumer behaviour, food labelling, nutrition claims, Health claims, health symbols, food choice

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Citation

Please use this url to cite or link to this publication:

Chicago
Hieke, Sophie, Tamara Cascanette, Igor Pravst, Asha Kaur, Hans Van Trijp, Wim Verbeke, and Klaus G Grunert. 2016. “The Role of Health-related Claims and Symbols in Consumer Behaviour: The CLYMBOL Project.” Agro Food Industry Hi-tech 27 (3): 26–29.
APA
Hieke, S., Cascanette, T., Pravst, I., Kaur, A., Van Trijp, H., Verbeke, W., & Grunert, K. G. (2016). The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project. AGRO FOOD INDUSTRY HI-TECH, 27(3), 26–29.
Vancouver
1.
Hieke S, Cascanette T, Pravst I, Kaur A, Van Trijp H, Verbeke W, et al. The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project. AGRO FOOD INDUSTRY HI-TECH. 2016;27(3):26–9.
MLA
Hieke, Sophie, Tamara Cascanette, Igor Pravst, et al. “The Role of Health-related Claims and Symbols in Consumer Behaviour: The CLYMBOL Project.” AGRO FOOD INDUSTRY HI-TECH 27.3 (2016): 26–29. Print.
@article{8046308,
  abstract     = {Health claims and symbols are a convenient tool when it comes to the marketing of foods and they should, in theory, support consumers in making informed food choices, ideally in choosing healthier food products. However, not much is known about their actual impact on consumer behaviour. CLYMBOL ({\textacutedbl}The Role of health-related CLaims and sYMBOLs in consumer behaviour{\textacutedbl}) is an EU-funded project aiming to study how health claims and symbols influence consumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have been conducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results of the studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer and patient organisations.},
  author       = {Hieke, Sophie and Cascanette, Tamara and Pravst, Igor and Kaur, Asha and Van Trijp, Hans and Verbeke, Wim and Grunert, Klaus G},
  issn         = {1722-6996},
  journal      = {AGRO FOOD INDUSTRY HI-TECH},
  keyword      = {consumer behaviour,food labelling,nutrition claims,Health claims,health symbols,food choice},
  language     = {eng},
  number       = {3},
  pages        = {26--29},
  title        = {The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project},
  volume       = {27},
  year         = {2016},
}

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