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A multi-perspective approach towards the role of mass media within the medicalisation process

Author
Organization
Abstract
Mass media increasingly inform lay people about health and illness, and shape how people think about themselves and their health. As a consequence, different scholars have argued that people experience their lives as being mediated. Although medicalisation has been studied extensively, and recent studies have acknowledged a greater diversity within medicalisation, little attention has been paid to the role of the mass media within the medicalisation process. Furthermore, notwithstanding their insights into the construction of health news, most studies focus on the content of news messages. However, health news can be studied from different angles. This study wants to expand the analysis beyond the news content towards an analysis of not only what media do, but also how they do it, what stakeholders think media do, and how the lay public perceives this news content. Drawing on data from a large qualitative and quantitative research project, this study analyses the role of mass media within the medicalisation process. More specifically, by integrating different methodological approaches, we try to define medicalisation within the context of the production, distribution and reception of health news. Our results indicate that by only analysing the news content, the extent to which mass media medicalise is overestimated. Consequently, this multi-perspective approach offers a more nuanced approach towards media and medicalisation.

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MLA
Van den Bogaert, Sarah, Jana Declercq, Joyce Stroobant, et al. “A Multi-perspective Approach Towards the Role of Mass Media Within the Medicalisation Process.” BSA Medical Sociology Group Annual Conference. Birmingham, 2016. Print.
APA
Van den Bogaert, Sarah, Declercq, J., Stroobant, J., Jitomirskaya, V., Jacobs, G., & Bracke, P. (2016). A multi-perspective approach towards the role of mass media within the medicalisation process. BSA Medical Sociology Group Annual Conference. Presented at the BSA Medical Sociology Group Annual Conference, Birmingham.
Chicago author-date
Van den Bogaert, Sarah, Jana Declercq, Joyce Stroobant, Violetta Jitomirskaya, Geert Jacobs, and Piet Bracke. 2016. “A Multi-perspective Approach Towards the Role of Mass Media Within the Medicalisation Process.” In BSA Medical Sociology Group Annual Conference. Birmingham.
Chicago author-date (all authors)
Van den Bogaert, Sarah, Jana Declercq, Joyce Stroobant, Violetta Jitomirskaya, Geert Jacobs, and Piet Bracke. 2016. “A Multi-perspective Approach Towards the Role of Mass Media Within the Medicalisation Process.” In BSA Medical Sociology Group Annual Conference. Birmingham.
Vancouver
1.
Van den Bogaert S, Declercq J, Stroobant J, Jitomirskaya V, Jacobs G, Bracke P. A multi-perspective approach towards the role of mass media within the medicalisation process. BSA Medical Sociology Group Annual Conference. Birmingham; 2016.
IEEE
[1]
S. Van den Bogaert, J. Declercq, J. Stroobant, V. Jitomirskaya, G. Jacobs, and P. Bracke, “A multi-perspective approach towards the role of mass media within the medicalisation process,” in BSA Medical Sociology Group Annual Conference, Aston University, Birmingham, United Kingdom, 2016.
@inproceedings{8039772,
  abstract     = {{Mass media increasingly inform lay people about health and illness, and shape how people think about themselves and their health. As a consequence, different scholars have argued that people experience their lives as being mediated. Although medicalisation has been studied extensively, and recent studies have acknowledged a greater diversity within medicalisation, little attention has been paid to the role of the mass media within the medicalisation process. Furthermore, notwithstanding their insights into the construction of health news, most studies focus on the content of news messages. However, health news can be studied from different angles. This study wants to expand the analysis beyond the news content towards an analysis of not only what media do, but also how they do it, what stakeholders think media do, and  how the lay public perceives this news content. 
Drawing on data from a large qualitative and quantitative research project, this study analyses the role of mass media within the medicalisation process. More specifically, by integrating different methodological approaches, we try to define medicalisation within the context of the production, distribution and reception of health news. Our results indicate that by only analysing the news content, the extent to which mass media medicalise is overestimated. Consequently, this multi-perspective approach offers a more nuanced approach towards media and medicalisation.}},
  author       = {{Van den Bogaert, Sarah and Declercq, Jana and Stroobant, Joyce and Jitomirskaya, Violetta and Jacobs, Geert and Bracke, Piet}},
  booktitle    = {{BSA Medical Sociology Group Annual Conference}},
  language     = {{eng}},
  location     = {{Aston University, Birmingham, United Kingdom}},
  title        = {{A multi-perspective approach towards the role of mass media within the medicalisation process}},
  year         = {{2016}},
}