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YouTube: sharing AV content as a collective effort

Cédric Courtois, Valerie Ostyn and Peter Mechant UGent (2009) CMI International conference on Social Networking and Communities, Proceedings.
abstract
This paper draws upon Karau and Williams’ (1993) Collective Effort Model (CEM) to qualitatively explore the motivations of YouTube users for uploading movie clips. Through the analysis of 20 semi-structured in-depth interviews on the social process of creating and sharing video clips on YouTube, we composed an adaptation of the CEM to fit this particular case. Firstly, our research shows that the original CEM does not account for differing concepts of collectivity: we distinguish three, non-exclusive forms of collectivity: an identified offline group, an identified online group and an unidentified online group. Secondly the seeding of collectively produced content on YouTube embodies a two-staged collective effort.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
CMI International conference on Social Networking and Communities, Proceedings
editor
Lene Sørensen
pages
14 pages
publisher
CMI Aalborg University
place of publication
Copenhagen, Denmark
conference name
CMI International conference on Social Networking and Communities : From the big to the small screen
conference location
Copenhagen, Denmark
conference start
2009-11-26
conference end
2009-11-27
ISBN
9788789183039
language
English
UGent publication?
yes
classification
C1
copyright statement
I have transferred the copyright for this publication to the publisher
id
790434
handle
http://hdl.handle.net/1854/LU-790434
date created
2009-11-27 00:46:57
date last changed
2017-01-02 09:53:00
@inproceedings{790434,
  abstract     = {This paper draws upon Karau and Williams{\textquoteright} (1993) Collective Effort Model (CEM) to qualitatively explore the motivations of YouTube users for uploading movie clips. Through the analysis of 20 semi-structured in-depth interviews on the social process of creating and sharing video clips on YouTube, we composed an adaptation of the CEM to fit this particular case. Firstly, our research shows that the original CEM does not account for differing concepts of collectivity: we distinguish three, non-exclusive forms of collectivity: an identified offline group, an identified online group and an unidentified online group. Secondly the seeding of collectively produced content on YouTube embodies a two-staged collective effort.},
  author       = {Courtois, C{\'e}dric and Ostyn, Valerie and Mechant, Peter},
  booktitle    = {CMI International conference on Social Networking and Communities, Proceedings},
  editor       = {S{\o}rensen, Lene},
  isbn         = {9788789183039},
  language     = {eng},
  location     = {Copenhagen, Denmark},
  pages        = {14},
  publisher    = {CMI Aalborg University},
  title        = {YouTube: sharing AV content as a collective effort},
  year         = {2009},
}

Chicago
Courtois, Cédric, Valerie Ostyn, and Peter Mechant. 2009. “YouTube: Sharing AV Content as a Collective Effort.” In CMI International Conference on Social Networking and Communities, Proceedings, ed. Lene Sørensen. Copenhagen, Denmark: CMI Aalborg University.
APA
Courtois, C., Ostyn, V., & Mechant, P. (2009). YouTube: sharing AV content as a collective effort. In L. Sørensen (Ed.), CMI International conference on Social Networking and Communities, Proceedings. Presented at the CMI International conference on Social Networking and Communities : From the big to the small screen, Copenhagen, Denmark: CMI Aalborg University.
Vancouver
1.
Courtois C, Ostyn V, Mechant P. YouTube: sharing AV content as a collective effort. In: Sørensen L, editor. CMI International conference on Social Networking and Communities, Proceedings. Copenhagen, Denmark: CMI Aalborg University; 2009.
MLA
Courtois, Cédric, Valerie Ostyn, and Peter Mechant. “YouTube: Sharing AV Content as a Collective Effort.” CMI International Conference on Social Networking and Communities, Proceedings. Ed. Lene Sørensen. Copenhagen, Denmark: CMI Aalborg University, 2009. Print.