The backdoor to overconsumption: the effect of associating 'low-fat' food with health references
- Author
- Kelly Geyskens, Mario Pandelaere (UGent) , Siegfried Dewitte and Luk Warlop
- Organization
- Abstract
- Using a priming procedure, the authors study the influence of associating low-fat snack products with contextual health references (e.g., words, such as diet and fiber) on the consumption of these products. Health primes increase consumption of low-fat potato chips (Study 1) and lead consumers to report that they are closer to their ideal weight (Study 2). These results indicate that associating low-fat products with health references may contribute to rather than solve the obesity problem, and they have useful implications for public policy and society.
- Keywords
- NUTRITION FACTS PANEL, CLAIMS, CONSUMPTION, PRODUCTS, OBESITY, INFORMATION, ATTITUDES, LIFE
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-786552
- MLA
- Geyskens, Kelly, et al. “The Backdoor to Overconsumption: The Effect of Associating ‘low-Fat’ Food with Health References.” JOURNAL OF PUBLIC POLICY & MARKETING, vol. 26, no. 1, 2007, pp. 118–25.
- APA
- Geyskens, K., Pandelaere, M., Dewitte, S., & Warlop, L. (2007). The backdoor to overconsumption: the effect of associating “low-fat” food with health references. JOURNAL OF PUBLIC POLICY & MARKETING, 26(1), 118–125.
- Chicago author-date
- Geyskens, Kelly, Mario Pandelaere, Siegfried Dewitte, and Luk Warlop. 2007. “The Backdoor to Overconsumption: The Effect of Associating ‘low-Fat’ Food with Health References.” JOURNAL OF PUBLIC POLICY & MARKETING 26 (1): 118–25.
- Chicago author-date (all authors)
- Geyskens, Kelly, Mario Pandelaere, Siegfried Dewitte, and Luk Warlop. 2007. “The Backdoor to Overconsumption: The Effect of Associating ‘low-Fat’ Food with Health References.” JOURNAL OF PUBLIC POLICY & MARKETING 26 (1): 118–125.
- Vancouver
- 1.Geyskens K, Pandelaere M, Dewitte S, Warlop L. The backdoor to overconsumption: the effect of associating “low-fat” food with health references. JOURNAL OF PUBLIC POLICY & MARKETING. 2007;26(1):118–25.
- IEEE
- [1]K. Geyskens, M. Pandelaere, S. Dewitte, and L. Warlop, “The backdoor to overconsumption: the effect of associating ‘low-fat’ food with health references,” JOURNAL OF PUBLIC POLICY & MARKETING, vol. 26, no. 1, pp. 118–125, 2007.
@article{786552,
abstract = {{Using a priming procedure, the authors study the influence of associating low-fat snack products with contextual health references (e.g., words, such as diet and fiber) on the consumption of these products. Health primes increase consumption of low-fat potato chips (Study 1) and lead consumers to report that they are closer to their ideal weight (Study 2). These results indicate that associating low-fat products with health references may contribute to rather than solve the obesity problem, and they have useful implications for public policy and society.}},
author = {{Geyskens, Kelly and Pandelaere, Mario and Dewitte, Siegfried and Warlop, Luk}},
issn = {{0743-9156}},
journal = {{JOURNAL OF PUBLIC POLICY & MARKETING}},
keywords = {{NUTRITION FACTS PANEL,CLAIMS,CONSUMPTION,PRODUCTS,OBESITY,INFORMATION,ATTITUDES,LIFE}},
language = {{eng}},
number = {{1}},
pages = {{118--125}},
title = {{The backdoor to overconsumption: the effect of associating 'low-fat' food with health references}},
volume = {{26}},
year = {{2007}},
}