Tempt me just a little bit more: the effect of prior food temptation actionability on goal activation and consumption
- Author
- Kelly Geyskens, Siegfried Dewitte, Mario Pandelaere (UGent) and Luk Warlop
- Organization
- Abstract
- People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior exposure to nonactionable food temptations does not prevent the activation of an eating goal, given a subsequent consumption opportunity, while prior exposure to actionable food temptations prevents such activation. As a consequence, prior exposure to actionable food temptations enhances self-control on a current consumption occasion, while prior exposure to nonactionable food temptations reduces it.
- Keywords
- DEPLETION, DESIRE, SELF-CONTROL, RESOURCE, VOLUME, INCREASE, EAT
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-786528
- MLA
- Geyskens, Kelly, et al. “Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption.” JOURNAL OF CONSUMER RESEARCH, vol. 35, no. 4, 2008, pp. 600–10, doi:10.1086/591106.
- APA
- Geyskens, K., Dewitte, S., Pandelaere, M., & Warlop, L. (2008). Tempt me just a little bit more: the effect of prior food temptation actionability on goal activation and consumption. JOURNAL OF CONSUMER RESEARCH, 35(4), 600–610. https://doi.org/10.1086/591106
- Chicago author-date
- Geyskens, Kelly, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop. 2008. “Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption.” JOURNAL OF CONSUMER RESEARCH 35 (4): 600–610. https://doi.org/10.1086/591106.
- Chicago author-date (all authors)
- Geyskens, Kelly, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop. 2008. “Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption.” JOURNAL OF CONSUMER RESEARCH 35 (4): 600–610. doi:10.1086/591106.
- Vancouver
- 1.Geyskens K, Dewitte S, Pandelaere M, Warlop L. Tempt me just a little bit more: the effect of prior food temptation actionability on goal activation and consumption. JOURNAL OF CONSUMER RESEARCH. 2008;35(4):600–10.
- IEEE
- [1]K. Geyskens, S. Dewitte, M. Pandelaere, and L. Warlop, “Tempt me just a little bit more: the effect of prior food temptation actionability on goal activation and consumption,” JOURNAL OF CONSUMER RESEARCH, vol. 35, no. 4, pp. 600–610, 2008.
@article{786528,
abstract = {{People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior exposure to nonactionable food temptations does not prevent the activation of an eating goal, given a subsequent consumption opportunity, while prior exposure to actionable food temptations prevents such activation. As a consequence, prior exposure to actionable food temptations enhances self-control on a current consumption occasion, while prior exposure to nonactionable food temptations reduces it.}},
author = {{Geyskens, Kelly and Dewitte, Siegfried and Pandelaere, Mario and Warlop, Luk}},
issn = {{0093-5301}},
journal = {{JOURNAL OF CONSUMER RESEARCH}},
keywords = {{DEPLETION,DESIRE,SELF-CONTROL,RESOURCE,VOLUME,INCREASE,EAT}},
language = {{eng}},
number = {{4}},
pages = {{600--610}},
title = {{Tempt me just a little bit more: the effect of prior food temptation actionability on goal activation and consumption}},
url = {{http://doi.org/10.1086/591106}},
volume = {{35}},
year = {{2008}},
}
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