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Customer engagement in technology-based and high-contact interfaces

Katrien Verleye UGent and Arne De Keyser (2016) Customer engagement : contemporary issues and challenges. p.137-151
Please use this url to cite or link to this publication:
author
organization
year
type
bookChapter
publication status
published
subject
keyword
customer encouragement., customer support, customer socialization, gamification, community-building, experimentation, motivational drivers, technology-based service interfaces, high-contact service interfaces, service innovation, Customer engagement behaviours, co-creation
book title
Customer engagement : contemporary issues and challenges
editor
Brodie Roderick , Hollebeek Linda and Conduit Jodie
pages
137 - 151
publisher
Routledge
place of publication
New York
ISBN
978-1-138-84738-5
language
English
UGent publication?
yes
classification
B2
copyright statement
I have transferred the copyright for this publication to the publisher
id
7775171
handle
http://hdl.handle.net/1854/LU-7775171
date created
2016-06-27 13:27:14
date last changed
2017-01-02 09:56:05
@incollection{7775171,
  author       = {Verleye, Katrien and De Keyser, Arne},
  booktitle    = {Customer engagement : contemporary issues and challenges},
  editor       = {Roderick , Brodie and Linda , Hollebeek and Jodie, Conduit},
  isbn         = {978-1-138-84738-5},
  keyword      = {customer encouragement.,customer support,customer socialization,gamification,community-building,experimentation,motivational drivers,technology-based service interfaces,high-contact service interfaces,service innovation,Customer engagement behaviours,co-creation},
  language     = {eng},
  pages        = {137--151},
  publisher    = {Routledge},
  title        = {Customer engagement in technology-based and high-contact interfaces},
  year         = {2016},
}

Chicago
Verleye, Katrien, and Arne De Keyser. 2016. “Customer Engagement in Technology-based and High-contact Interfaces.” In Customer Engagement : Contemporary Issues and Challenges, ed. Brodie Roderick , Hollebeek Linda , and Conduit Jodie, 137–151. New York: Routledge.
APA
Verleye, Katrien, & De Keyser, A. (2016). Customer engagement in technology-based and high-contact interfaces. In B. Roderick , H. Linda , & C. Jodie (Eds.), Customer engagement : contemporary issues and challenges (pp. 137–151). New York: Routledge.
Vancouver
1.
Verleye K, De Keyser A. Customer engagement in technology-based and high-contact interfaces. In: Roderick B, Linda H, Jodie C, editors. Customer engagement : contemporary issues and challenges. New York: Routledge; 2016. p. 137–51.
MLA
Verleye, Katrien, and Arne De Keyser. “Customer Engagement in Technology-based and High-contact Interfaces.” Customer Engagement : Contemporary Issues and Challenges. Ed. Brodie Roderick , Hollebeek Linda , & Conduit Jodie. New York: Routledge, 2016. 137–151. Print.