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From the Osterwalder canvas to an alternative business model representation

Johan Verrue (UGent)
Author
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Abstract
The Osterwalder business model canvas (BMC) is used by many entrepreneurs, managers, consultants and business schools. In our research we have investigated whether the canvas is a valid instrument for gaining an in-depth, accurate insight into business models. Therefore we have performed initial multiple case study research which concluded that the canvas does not generate valid business model (BM) representations. In our second multiple case study, we have constructed an alternative BM framework, on the basis of which we have finally built a BM tool to design, evaluate and re-design any business model.
Keywords
business model, strategy

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Please use this url to cite or link to this publication:

MLA
Verrue, Johan. “From the Osterwalder Canvas to an Alternative Business Model Representation.” ESF Project Paper, 2015.
APA
Verrue, J. (2015). From the Osterwalder canvas to an alternative business model representation.
Chicago author-date
Verrue, Johan. 2015. “From the Osterwalder Canvas to an Alternative Business Model Representation.” ESF Project Paper.
Chicago author-date (all authors)
Verrue, Johan. 2015. “From the Osterwalder Canvas to an Alternative Business Model Representation.” ESF Project Paper.
Vancouver
1.
Verrue J. From the Osterwalder canvas to an alternative business model representation. ESF Project paper. 2015.
IEEE
[1]
J. Verrue, “From the Osterwalder canvas to an alternative business model representation,” ESF Project paper. 2015.
@misc{7207963,
  abstract     = {{The Osterwalder business model canvas (BMC) is used by many entrepreneurs, managers, consultants and business schools. In our research we have investigated whether the canvas is a valid instrument for gaining an in-depth, accurate insight into business models. Therefore we have performed initial multiple case study research which concluded that the canvas does not generate valid business model (BM) representations. In our second multiple case study, we have constructed an alternative BM framework, on the basis of which we have finally built a BM tool to design, evaluate and re-design any business model.}},
  author       = {{Verrue, Johan}},
  keywords     = {{business model,strategy}},
  language     = {{eng}},
  pages        = {{18}},
  series       = {{ESF Project paper}},
  title        = {{From the Osterwalder canvas to an alternative business model representation}},
  url          = {{https://www.researchgate.net/publication/283508809_From_the_Osterwalder_canvas_to_an_alternative_business_model_instrument}},
  year         = {{2015}},
}