Advanced search
1 file | 995.36 KB

From the Osterwalder canvas to an alternative business model representation

Johan Verrue (UGent)
(2015)
Author
Organization
Project
ESF Project nr. 5038: Business Model – Scan Evaluate Optimize
Abstract
The Osterwalder business model canvas (BMC) is used by many entrepreneurs, managers, consultants and business schools. In our research we have investigated whether the canvas is a valid instrument for gaining an in-depth, accurate insight into business models. Therefore we have performed initial multiple case study research which concluded that the canvas does not generate valid business model (BM) representations. In our second multiple case study, we have constructed an alternative BM framework, on the basis of which we have finally built a BM tool to design, evaluate and re-design any business model.
Keywords
business model, strategy

Downloads

  • From the Osterwalder canvas to an alternative business model instrument Sep 2015.pdf
    • full text
    • |
    • open access
    • |
    • PDF
    • |
    • 995.36 KB

Citation

Please use this url to cite or link to this publication:

Chicago
Verrue, Johan. 2015. “From the Osterwalder Canvas to an Alternative Business Model Representation.”
APA
Verrue, J. (2015). From the Osterwalder canvas to an alternative business model representation.
Vancouver
1.
Verrue J. From the Osterwalder canvas to an alternative business model representation. 2015.
MLA
Verrue, Johan. “From the Osterwalder Canvas to an Alternative Business Model Representation.” 2015 : n. pag. Print.
@misc{7207963,
  abstract     = {The Osterwalder business model canvas (BMC) is used by many entrepreneurs, managers, consultants and business schools. In our research we have investigated whether the canvas is a valid instrument for gaining an in-depth, accurate insight into business models. Therefore we have performed initial multiple case study research which concluded that the canvas does not generate valid business model (BM) representations. In our second multiple case study, we have constructed an alternative BM framework, on the basis of which we have finally built a BM tool to design, evaluate and re-design any business model.},
  author       = {Verrue, Johan},
  keywords     = {business model,strategy},
  language     = {eng},
  pages        = {18},
  title        = {From the Osterwalder canvas to an alternative business model representation},
  url          = {https://www.researchgate.net/publication/283508809_From_the_Osterwalder_canvas_to_an_alternative_business_model_instrument},
  year         = {2015},
}