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Consumers’ willingness to share personal data: implications for newspapers’ business models

Tom Evens (UGent) and Kristin Van Damme (UGent)
Author
Organization
Abstract
As people’s willingness to pay for digital news remains low, this paper investigates whether people would be willing to share personal data as a new currency for accessing news. Increasingly, news organisations collect personal data and track cross-media consumption to build detailed knowledge about and (re)connect with digital news consumers. This paper presents the results of an industry-driven big data project that allows news organisations to engage with their audience more deeply by suggesting personalised content recommendations, serving targeted advertising and/or improving the user experience. It presents the concept of the datawall, where the user pays with their data, and delivers new insights into the challenges facing data-driven business models.
Keywords
business model innovation, persona data, datawall, newspapers, Big data, consumer acceptance, privacy, single sign-in

Citation

Please use this url to cite or link to this publication:

MLA
Evens, Tom, and Kristin Van Damme. “Consumers’ Willingness to Share Personal Data: Implications for Newspapers' Business Models.” International Journal on Media Management 18.1 (2016): 25–41. Print.
APA
Evens, T., & Van Damme, K. (2016). Consumers’ willingness to share personal data: implications for newspapers' business models. International Journal on Media Management, 18(1), 25–41.
Chicago author-date
Evens, Tom, and Kristin Van Damme. 2016. “Consumers’ Willingness to Share Personal Data: Implications for Newspapers' Business Models.” International Journal on Media Management 18 (1): 25–41.
Chicago author-date (all authors)
Evens, Tom, and Kristin Van Damme. 2016. “Consumers’ Willingness to Share Personal Data: Implications for Newspapers' Business Models.” International Journal on Media Management 18 (1): 25–41.
Vancouver
1.
Evens T, Van Damme K. Consumers’ willingness to share personal data: implications for newspapers' business models. International Journal on Media Management. Routlegde; 2016;18(1):25–41.
IEEE
[1]
T. Evens and K. Van Damme, “Consumers’ willingness to share personal data: implications for newspapers’ business models,” International Journal on Media Management, vol. 18, no. 1, pp. 25–41, 2016.
@article{7206236,
  abstract     = {As people’s willingness to pay for digital news remains low, this paper investigates whether people would be willing to share personal data as a new currency for accessing news. Increasingly, news organisations collect personal data and track cross-media consumption to build detailed knowledge about and (re)connect with digital news consumers. This paper presents the results of an industry-driven big data project that allows news organisations to engage with their audience more deeply by suggesting personalised content recommendations, serving targeted advertising and/or improving the user experience. It presents the concept of the datawall, where the user pays with their data, and delivers new insights into the challenges facing data-driven business models.},
  author       = {Evens, Tom and Van Damme, Kristin},
  issn         = {1424-1277},
  journal      = {International Journal on Media Management},
  keywords     = {business model innovation,persona data,datawall,newspapers,Big data,consumer acceptance,privacy,single sign-in},
  language     = {eng},
  number       = {1},
  pages        = {25--41},
  publisher    = {Routlegde},
  title        = {Consumers’ willingness to share personal data: implications for newspapers’ business models},
  url          = {http://dx.doi.org/10.1080/14241277.2016.1166429},
  volume       = {18},
  year         = {2016},
}

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