Consumers’ willingness to share personal data : implications for newspapers’ business models
- Author
- Tom Evens (UGent) and Kristin Van Damme (UGent)
- Organization
- Abstract
- As people’s willingness to pay for digital news remains low, this paper investigates whether people would be willing to share personal data as a new currency for accessing news. Increasingly, news organisations collect personal data and track cross-media consumption to build detailed knowledge about and (re)connect with digital news consumers. This paper presents the results of an industry-driven big data project that allows news organisations to engage with their audience more deeply by suggesting personalised content recommendations, serving targeted advertising and/or improving the user experience. It presents the concept of the datawall, where the user pays with their data, and delivers new insights into the challenges facing data-driven business models.
- Keywords
- business model innovation, persona data, datawall, newspapers, Big data, consumer acceptance, privacy, single sign-in, MEDIA, NEWS, INDUSTRY
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-7206236
- MLA
- Evens, Tom, and Kristin Van Damme. “Consumers’ Willingness to Share Personal Data : Implications for Newspapers’ Business Models.” JMM-INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT, vol. 18, no. 1, 2016, pp. 25–41, doi:10.1080/14241277.2016.1166429.
- APA
- Evens, T., & Van Damme, K. (2016). Consumers’ willingness to share personal data : implications for newspapers’ business models. JMM-INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT, 18(1), 25–41. https://doi.org/10.1080/14241277.2016.1166429
- Chicago author-date
- Evens, Tom, and Kristin Van Damme. 2016. “Consumers’ Willingness to Share Personal Data : Implications for Newspapers’ Business Models.” JMM-INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT 18 (1): 25–41. https://doi.org/10.1080/14241277.2016.1166429.
- Chicago author-date (all authors)
- Evens, Tom, and Kristin Van Damme. 2016. “Consumers’ Willingness to Share Personal Data : Implications for Newspapers’ Business Models.” JMM-INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT 18 (1): 25–41. doi:10.1080/14241277.2016.1166429.
- Vancouver
- 1.Evens T, Van Damme K. Consumers’ willingness to share personal data : implications for newspapers’ business models. JMM-INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT. 2016;18(1):25–41.
- IEEE
- [1]T. Evens and K. Van Damme, “Consumers’ willingness to share personal data : implications for newspapers’ business models,” JMM-INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT, vol. 18, no. 1, pp. 25–41, 2016.
@article{7206236,
abstract = {{As people’s willingness to pay for digital news remains low, this paper investigates whether people would be willing to share personal data as a new currency for accessing news. Increasingly, news organisations collect personal data and track cross-media consumption to build detailed knowledge about and (re)connect with digital news consumers. This paper presents the results of an industry-driven big data project that allows news organisations to engage with their audience more deeply by suggesting personalised content recommendations, serving targeted advertising and/or improving the user experience. It presents the concept of the datawall, where the user pays with their data, and delivers new insights into the challenges facing data-driven business models.}},
author = {{Evens, Tom and Van Damme, Kristin}},
issn = {{1424-1277}},
journal = {{JMM-INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT}},
keywords = {{business model innovation,persona data,datawall,newspapers,Big data,consumer acceptance,privacy,single sign-in,MEDIA,NEWS,INDUSTRY}},
language = {{eng}},
number = {{1}},
pages = {{25--41}},
title = {{Consumers’ willingness to share personal data : implications for newspapers’ business models}},
url = {{http://doi.org/10.1080/14241277.2016.1166429}},
volume = {{18}},
year = {{2016}},
}
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