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Social media optimization: identifying an optimal strategy for increasing network size on Facebook

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Keywords
Genetic Algorithm, Strategy optimization, Facebook, Predictive modeling, Social media, SERVICES, CLASSIFICATION, PROFITABILITY, FREQUENCY, IMPACT, SOLVE, GENETIC ALGORITHM, DATA ENVELOPMENT ANALYSIS, Random Forest, REPETITION, RANDOM FORESTS, Prescriptive modeling, Data mining

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Citation

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MLA
Ballings, Michel, Dirk Van den Poel, and Matthias Bogaert. “Social Media Optimization: Identifying an Optimal Strategy for Increasing Network Size on Facebook.” OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE 59.A (2016): 15–25. Print.
APA
Ballings, M., Van den Poel, D., & Bogaert, M. (2016). Social media optimization: identifying an optimal strategy for increasing network size on Facebook. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 59(A), 15–25.
Chicago author-date
Ballings, Michel, Dirk Van den Poel, and Matthias Bogaert. 2016. “Social Media Optimization: Identifying an Optimal Strategy for Increasing Network Size on Facebook.” Omega-international Journal of Management Science 59 (A): 15–25.
Chicago author-date (all authors)
Ballings, Michel, Dirk Van den Poel, and Matthias Bogaert. 2016. “Social Media Optimization: Identifying an Optimal Strategy for Increasing Network Size on Facebook.” Omega-international Journal of Management Science 59 (A): 15–25.
Vancouver
1.
Ballings M, Van den Poel D, Bogaert M. Social media optimization: identifying an optimal strategy for increasing network size on Facebook. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE. OXFORD: PERGAMON-ELSEVIER SCIENCE LTD; 2016;59(A):15–25.
IEEE
[1]
M. Ballings, D. Van den Poel, and M. Bogaert, “Social media optimization: identifying an optimal strategy for increasing network size on Facebook,” OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, vol. 59, no. A, pp. 15–25, 2016.
@article{7177956,
  author       = {Ballings, Michel and Van den Poel, Dirk and Bogaert, Matthias},
  issn         = {0305-0483},
  journal      = {OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE},
  keywords     = {Genetic Algorithm,Strategy optimization,Facebook,Predictive modeling,Social media,SERVICES,CLASSIFICATION,PROFITABILITY,FREQUENCY,IMPACT,SOLVE,GENETIC ALGORITHM,DATA ENVELOPMENT ANALYSIS,Random Forest,REPETITION,RANDOM FORESTS,Prescriptive modeling,Data mining},
  language     = {eng},
  number       = {A},
  pages        = {15--25},
  publisher    = {PERGAMON-ELSEVIER SCIENCE LTD},
  title        = {Social media optimization: identifying an optimal strategy for increasing network size on Facebook},
  url          = {http://dx.doi.org/10.1016/j.omega.2015.04.017},
  volume       = {59},
  year         = {2016},
}

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