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Chicago
Tessitore, Tina, Anneleen Van Kerckhove, and Maggie Geuens. 2015. “Starting Off with an Apology: Paving the Way to Consumer Persuasion?” In Collaboration in Researchg; Proceedings of the 44th Annual Conference of the European Marketing Academy.
APA
Tessitore, T., Van Kerckhove, A., & Geuens, M. (2015). Starting off with an Apology: Paving the Way to Consumer Persuasion? Collaboration in Researchg; Proceedings of the 44th Annual Conference of the European Marketing Academy. Presented at the Collaboration in Researchg; Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC).
Vancouver
1.
Tessitore T, Van Kerckhove A, Geuens M. Starting off with an Apology: Paving the Way to Consumer Persuasion? Collaboration in Researchg; Proceedings of the 44th Annual Conference of the European Marketing Academy. 2015.
MLA
Tessitore, Tina, Anneleen Van Kerckhove, and Maggie Geuens. “Starting Off with an Apology: Paving the Way to Consumer Persuasion?” Collaboration in Researchg; Proceedings of the 44th Annual Conference of the European Marketing Academy. 2015. Print.
@inproceedings{7105826,
  author       = {Tessitore, Tina and Van Kerckhove, Anneleen and Geuens, Maggie},
  booktitle    = {Collaboration in Researchg; Proceedings of the 44th Annual Conference of the European Marketing Academy},
  language     = {eng},
  title        = {Starting off with an Apology: Paving the Way to Consumer Persuasion?},
  year         = {2015},
}