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A novel framework for analysing stakeholder interest in healthy foods: a case study on iodine biofortification

(2016) ECOLOGY OF FOOD AND NUTRITION. 55(2). p.182-208
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Abstract
Despite the availability of novel strategies to prevent micronutrient malnutrition, such as biofortification, limited understanding of stakeholders often hampers their success. We build upon the existing literature on protection motivations (PMT) and technology acceptance (TAM) to develop an integrated PMTAM model for analyzing stakeholders' reactions, on both the supply and demand sides. Regarding the latter, the case of the iodine biofortified food chain is used to evaluate African households' interest. All model constructs, and threat appraisal in particular, are decisive in determining the uptake of biofortification, while also social demographics and own nutrition status play an important role.
Keywords
preference, stakeholders, iodine, biofortification, technology acceptance model, Africa, protection motivation theory, WILLINGNESS-TO-PAY, PROTECTION MOTIVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, FUNCTIONAL FOODS, FEAR APPEALS, CONSUMERS WILLINGNESS, AGRICULTURAL INNOVATIONS, INFORMATION-TECHNOLOGY, DEVELOPING-COUNTRIES, RURAL-DEVELOPMENT

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Citation

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MLA
Mogendi, Joseph Birundu et al. “A Novel Framework for Analysing Stakeholder Interest in Healthy Foods: a Case Study on Iodine Biofortification.” ECOLOGY OF FOOD AND NUTRITION 55.2 (2016): 182–208. Print.
APA
Mogendi, J. B., De Steur, H., Gellynck, X., & Makokha, A. (2016). A novel framework for analysing stakeholder interest in healthy foods: a case study on iodine biofortification. ECOLOGY OF FOOD AND NUTRITION, 55(2), 182–208.
Chicago author-date
Mogendi, Joseph Birundu, Hans De Steur, Xavier Gellynck, and Anselimo Makokha. 2016. “A Novel Framework for Analysing Stakeholder Interest in Healthy Foods: a Case Study on Iodine Biofortification.” Ecology of Food and Nutrition 55 (2): 182–208.
Chicago author-date (all authors)
Mogendi, Joseph Birundu, Hans De Steur, Xavier Gellynck, and Anselimo Makokha. 2016. “A Novel Framework for Analysing Stakeholder Interest in Healthy Foods: a Case Study on Iodine Biofortification.” Ecology of Food and Nutrition 55 (2): 182–208.
Vancouver
1.
Mogendi JB, De Steur H, Gellynck X, Makokha A. A novel framework for analysing stakeholder interest in healthy foods: a case study on iodine biofortification. ECOLOGY OF FOOD AND NUTRITION. 2016;55(2):182–208.
IEEE
[1]
J. B. Mogendi, H. De Steur, X. Gellynck, and A. Makokha, “A novel framework for analysing stakeholder interest in healthy foods: a case study on iodine biofortification,” ECOLOGY OF FOOD AND NUTRITION, vol. 55, no. 2, pp. 182–208, 2016.
@article{7079353,
  abstract     = {Despite the availability of novel strategies to prevent micronutrient malnutrition, such as biofortification, limited understanding of stakeholders often hampers their success. We build upon the existing literature on protection motivations (PMT) and technology acceptance (TAM) to develop an integrated PMTAM model for analyzing stakeholders' reactions, on both the supply and demand sides. Regarding the latter, the case of the iodine biofortified food chain is used to evaluate African households' interest. All model constructs, and threat appraisal in particular, are decisive in determining the uptake of biofortification, while also social demographics and own nutrition status play an important role.},
  author       = {Mogendi, Joseph Birundu and De Steur, Hans and Gellynck, Xavier and Makokha, Anselimo},
  issn         = {0367-0244},
  journal      = {ECOLOGY OF FOOD AND NUTRITION},
  keywords     = {preference,stakeholders,iodine,biofortification,technology acceptance model,Africa,protection motivation theory,WILLINGNESS-TO-PAY,PROTECTION MOTIVATION THEORY,TECHNOLOGY ACCEPTANCE MODEL,FUNCTIONAL FOODS,FEAR APPEALS,CONSUMERS WILLINGNESS,AGRICULTURAL INNOVATIONS,INFORMATION-TECHNOLOGY,DEVELOPING-COUNTRIES,RURAL-DEVELOPMENT},
  language     = {eng},
  number       = {2},
  pages        = {182--208},
  title        = {A novel framework for analysing stakeholder interest in healthy foods: a case study on iodine biofortification},
  url          = {http://dx.doi.org/10.1080/03670244.2015.1112283},
  volume       = {55},
  year         = {2016},
}

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