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More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation

Hannelore Crijns (UGent) , Liselot Hudders (UGent) , Veroline Cauberghe (UGent) and An-Sofie Claeys (UGent)
(2015)
Author
Organization
Abstract
In two studies we explored how gender similarity as a non-verbal cue influences organizational reputation taking into account the guidelines of SCCT and the crisis stage in which the response is offered. The first study showed that gender similarity has a positive influence on organizational reputation through increased feelings of empathy towards the spokesperson. Furthermore, gender similarity only positively affects organizational reputation when the appropriate crisis response strategy according to SCCT is used. The second study demonstrated that the positive effect of gender similarity occurs in the aftermath of the crisis but not during the crisis, mediated through message credibility.
Keywords
non-verbal communication, crisis stage, gender similarity, crisis response strategy, organizational reputation, empathy, message credibility, crisis communication

Citation

Please use this url to cite or link to this publication:

MLA
Crijns, Hannelore, Liselot Hudders, Veroline Cauberghe, et al. “More Than Words: The Impact of Gender Similarity Between the Spokesperson of an Organization in Crisis and the Public on Organizational Reputation.” 2015 : n. pag. Print.
APA
Crijns, Hannelore, Hudders, L., Cauberghe, V., & Claeys, A.-S. (2015). More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation.
Chicago author-date
Crijns, Hannelore, Liselot Hudders, Veroline Cauberghe, and An-Sofie Claeys. 2015. “More Than Words: The Impact of Gender Similarity Between the Spokesperson of an Organization in Crisis and the Public on Organizational Reputation.”
Chicago author-date (all authors)
Crijns, Hannelore, Liselot Hudders, Veroline Cauberghe, and An-Sofie Claeys. 2015. “More Than Words: The Impact of Gender Similarity Between the Spokesperson of an Organization in Crisis and the Public on Organizational Reputation.”
Vancouver
1.
Crijns H, Hudders L, Cauberghe V, Claeys A-S. More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation. 2015.
IEEE
[1]
H. Crijns, L. Hudders, V. Cauberghe, and A.-S. Claeys, “More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation.” 2015.
@misc{7061164,
  abstract     = {In two studies we explored how gender similarity as a non-verbal cue influences organizational reputation taking into account the guidelines of SCCT and the crisis stage in which the response is offered. The first study showed that gender similarity has a positive influence on organizational reputation through increased feelings of empathy towards the spokesperson. Furthermore, gender similarity only positively affects organizational reputation when the appropriate crisis response strategy according to SCCT is used. The second study demonstrated that the positive effect of gender similarity occurs in the aftermath of the crisis but not during the crisis, mediated through message credibility.},
  author       = {Crijns, Hannelore and Hudders, Liselot and Cauberghe, Veroline and Claeys, An-Sofie},
  keywords     = {non-verbal communication,crisis stage,gender similarity,crisis response strategy,organizational reputation,empathy,message credibility,crisis communication},
  language     = {eng},
  title        = {More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation},
  year         = {2015},
}