What if the rival drives a Porsche? Male conspicuous consumption as a costly signal in intrasexual competition
- Author
- Liselot Hudders (UGent) , Christine Hennighausen, Benjamin Lange, Hanna Fink and Frank Schwab
- Organization
- Abstract
- Research shows that men engage in conspicuous consumption to attract a mate, while women conspicuously spend money on luxuries to retain a mate or to deter female rivals. However, research in the field of evolutionary consumer psychology has neglected to investigate male conspicuous consumption as a means to deter same-sex competitors. As intersexual and intrasexual signaling are closely related processes and both shaped by sexual selection, we expected that men would also display conspicuous consumption in an intrasexual competition context aiming at the deterrence of a rival (H1). We further assumed that men would perceive another man who displays conspicuous consumption rather as a rival and less as a friend (H2).
- Keywords
- intrasexual competition, Luxury consumption, rivalry, evolutionary psychology
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-7036118
- MLA
- Hudders, Liselot, et al. “What If the Rival Drives a Porsche? Male Conspicuous Consumption as a Costly Signal in Intrasexual Competition.” Human Evolution and Behaviour Network, Abstracts, 2015.
- APA
- Hudders, L., Hennighausen, C., Lange, B., Fink, H., & Schwab, F. (2015). What if the rival drives a Porsche? Male conspicuous consumption as a costly signal in intrasexual competition. Human Evolution and Behaviour Network, Abstracts. Presented at the Human Evolution and Behaviour Network (HEBEN 2015), Ghent, Belgium.
- Chicago author-date
- Hudders, Liselot, Christine Hennighausen, Benjamin Lange, Hanna Fink, and Frank Schwab. 2015. “What If the Rival Drives a Porsche? Male Conspicuous Consumption as a Costly Signal in Intrasexual Competition.” In Human Evolution and Behaviour Network, Abstracts.
- Chicago author-date (all authors)
- Hudders, Liselot, Christine Hennighausen, Benjamin Lange, Hanna Fink, and Frank Schwab. 2015. “What If the Rival Drives a Porsche? Male Conspicuous Consumption as a Costly Signal in Intrasexual Competition.” In Human Evolution and Behaviour Network, Abstracts.
- Vancouver
- 1.Hudders L, Hennighausen C, Lange B, Fink H, Schwab F. What if the rival drives a Porsche? Male conspicuous consumption as a costly signal in intrasexual competition. In: Human Evolution and Behaviour Network, Abstracts. 2015.
- IEEE
- [1]L. Hudders, C. Hennighausen, B. Lange, H. Fink, and F. Schwab, “What if the rival drives a Porsche? Male conspicuous consumption as a costly signal in intrasexual competition,” in Human Evolution and Behaviour Network, Abstracts, Ghent, Belgium, 2015.
@inproceedings{7036118,
abstract = {{Research shows that men engage in conspicuous consumption to attract a mate, while women conspicuously spend money on luxuries to retain a mate or to deter female rivals. However, research in the field of evolutionary consumer psychology has neglected to investigate male conspicuous consumption as a means to deter same-sex competitors. As intersexual and intrasexual signaling are closely related processes and both shaped by sexual selection, we expected that men would also display conspicuous consumption in an intrasexual competition context aiming at the deterrence of a rival (H1). We further assumed that men would perceive another man who displays conspicuous consumption rather as a rival and less as a friend (H2).}},
author = {{Hudders, Liselot and Hennighausen, Christine and Lange, Benjamin and Fink, Hanna and Schwab, Frank}},
booktitle = {{Human Evolution and Behaviour Network, Abstracts}},
keywords = {{intrasexual competition,Luxury consumption,rivalry,evolutionary psychology}},
language = {{eng}},
location = {{Ghent, Belgium}},
title = {{What if the rival drives a Porsche? Male conspicuous consumption as a costly signal in intrasexual competition}},
year = {{2015}},
}