Advanced search
Add to list

Rewarding employee referrals: effects on organizational attractiveness

Greet Van Hoye (UGent) and Sara Stockman (UGent)
Author
Organization
Abstract
Competing in the “war for talent”, companies have started to reward their employees for spreading job vacancies and recommending their organization to people they know. While offering such a referral bonus might increase employees’ extrinsic motivation to make positive referrals, it may undermine the credibility of employee word-of-mouth when potential applicants are aware of this motive, thus reducing its impact on organizational attraction. In a sample of 580 Belgian final-year students, hierarchical regression analyses showed that rewarding employee referrals led to lower organizational attractiveness, which was mediated by lower credibility perceptions. In addition, varying the specific characteristics of the referral bonus program (i.e., timing, size, type, recipient) did not seem to be effective in increasing potential applicants’ perceptions of credibility and attractiveness.
Keywords
potential applicants, referral bonus, credibility, employee referrals, organizational attractiveness, word-of-mouth, recruitment

Citation

Please use this url to cite or link to this publication:

MLA
Van Hoye, Greet, and Sara Stockman. “Rewarding Employee Referrals: Effects on Organizational Attractiveness.” 9th Dutch HRM Network Conference, Proceedings. 2016. Print.
APA
Van Hoye, G., & Stockman, S. (2016). Rewarding employee referrals: effects on organizational attractiveness. 9th Dutch HRM Network Conference, Proceedings. Presented at the 9th Dutch HRM Network Conference.
Chicago author-date
Van Hoye, Greet, and Sara Stockman. 2016. “Rewarding Employee Referrals: Effects on Organizational Attractiveness.” In 9th Dutch HRM Network Conference, Proceedings.
Chicago author-date (all authors)
Van Hoye, Greet, and Sara Stockman. 2016. “Rewarding Employee Referrals: Effects on Organizational Attractiveness.” In 9th Dutch HRM Network Conference, Proceedings.
Vancouver
1.
Van Hoye G, Stockman S. Rewarding employee referrals: effects on organizational attractiveness. 9th Dutch HRM Network Conference, Proceedings. 2016.
IEEE
[1]
G. Van Hoye and S. Stockman, “Rewarding employee referrals: effects on organizational attractiveness,” in 9th Dutch HRM Network Conference, Proceedings, Utrecht, The Netherlands, 2016.
@inproceedings{7027057,
  abstract     = {Competing in the “war for talent”, companies have started to reward their employees for spreading job vacancies and recommending their organization to people they know. While offering such a referral bonus might increase employees’ extrinsic motivation to make positive referrals, it may undermine the credibility of employee word-of-mouth when potential applicants are aware of this motive, thus reducing its impact on organizational attraction. In a sample of 580 Belgian final-year students, hierarchical regression analyses showed that rewarding employee referrals led to lower organizational attractiveness, which was mediated by lower credibility perceptions. In addition, varying the specific characteristics of the referral bonus program (i.e., timing, size, type, recipient) did not seem to be effective in increasing potential applicants’ perceptions of credibility and attractiveness.},
  author       = {Van Hoye, Greet and Stockman, Sara},
  booktitle    = {9th Dutch HRM Network Conference, Proceedings},
  keywords     = {potential applicants,referral bonus,credibility,employee referrals,organizational attractiveness,word-of-mouth,recruitment},
  language     = {eng},
  location     = {Utrecht, The Netherlands},
  title        = {Rewarding employee referrals: effects on organizational attractiveness},
  year         = {2016},
}