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A meta-analytic investigation of the role of valence in online reviews

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Keywords
CONSUMER REVIEWS, PERCEIVED TRUSTWORTHINESS, ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE, WORD-OF-MOUTH, Perceived usefulness, MODERATING ROLE, INFORMATION, PRODUCT, EWOM, IMPACT, SALES, Online reviews, Review valence, Product attitudes, Meta-analysis

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Citation

Please use this url to cite or link to this publication:

MLA
Pumawirawan, Nathalia et al. “A Meta-analytic Investigation of the Role of Valence in Online Reviews.” JOURNAL OF INTERACTIVE MARKETING 31 (2015): 17–27. Print.
APA
Pumawirawan, N., Eisend, M., De Pelsmacker, P., & Dens, N. (2015). A meta-analytic investigation of the role of valence in online reviews. JOURNAL OF INTERACTIVE MARKETING, 31, 17–27.
Chicago author-date
Pumawirawan, Nathalia, Martin Eisend, Patrick De Pelsmacker, and Nathalie Dens. 2015. “A Meta-analytic Investigation of the Role of Valence in Online Reviews.” Journal of Interactive Marketing 31: 17–27.
Chicago author-date (all authors)
Pumawirawan, Nathalia, Martin Eisend, Patrick De Pelsmacker, and Nathalie Dens. 2015. “A Meta-analytic Investigation of the Role of Valence in Online Reviews.” Journal of Interactive Marketing 31: 17–27.
Vancouver
1.
Pumawirawan N, Eisend M, De Pelsmacker P, Dens N. A meta-analytic investigation of the role of valence in online reviews. JOURNAL OF INTERACTIVE MARKETING. 2015;31:17–27.
IEEE
[1]
N. Pumawirawan, M. Eisend, P. De Pelsmacker, and N. Dens, “A meta-analytic investigation of the role of valence in online reviews,” JOURNAL OF INTERACTIVE MARKETING, vol. 31, pp. 17–27, 2015.
@article{6993066,
  author       = {Pumawirawan, Nathalia and Eisend, Martin and De Pelsmacker, Patrick and Dens, Nathalie},
  issn         = {1094-9968},
  journal      = {JOURNAL OF INTERACTIVE MARKETING},
  keywords     = {CONSUMER REVIEWS,PERCEIVED TRUSTWORTHINESS,ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE,WORD-OF-MOUTH,Perceived usefulness,MODERATING ROLE,INFORMATION,PRODUCT,EWOM,IMPACT,SALES,Online reviews,Review valence,Product attitudes,Meta-analysis},
  language     = {eng},
  pages        = {17--27},
  title        = {A meta-analytic investigation of the role of valence in online reviews},
  url          = {http://dx.doi.org/10.1016/j.intmar.2015.05.001},
  volume       = {31},
  year         = {2015},
}

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