A meta-analytic investigation of the role of valence in online reviews
- Author
- Nathalia Pumawirawan, Martin Eisend, Patrick De Pelsmacker (UGent) and Nathalie Dens
- Organization
- Keywords
- CONSUMER REVIEWS, PERCEIVED TRUSTWORTHINESS, ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE, WORD-OF-MOUTH, Perceived usefulness, MODERATING ROLE, INFORMATION, PRODUCT, EWOM, IMPACT, SALES, Online reviews, Review valence, Product attitudes, Meta-analysis
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-6993066
- MLA
- Pumawirawan, Nathalia, et al. “A Meta-Analytic Investigation of the Role of Valence in Online Reviews.” JOURNAL OF INTERACTIVE MARKETING, vol. 31, 2015, pp. 17–27, doi:10.1016/j.intmar.2015.05.001.
- APA
- Pumawirawan, N., Eisend, M., De Pelsmacker, P., & Dens, N. (2015). A meta-analytic investigation of the role of valence in online reviews. JOURNAL OF INTERACTIVE MARKETING, 31, 17–27. https://doi.org/10.1016/j.intmar.2015.05.001
- Chicago author-date
- Pumawirawan, Nathalia, Martin Eisend, Patrick De Pelsmacker, and Nathalie Dens. 2015. “A Meta-Analytic Investigation of the Role of Valence in Online Reviews.” JOURNAL OF INTERACTIVE MARKETING 31: 17–27. https://doi.org/10.1016/j.intmar.2015.05.001.
- Chicago author-date (all authors)
- Pumawirawan, Nathalia, Martin Eisend, Patrick De Pelsmacker, and Nathalie Dens. 2015. “A Meta-Analytic Investigation of the Role of Valence in Online Reviews.” JOURNAL OF INTERACTIVE MARKETING 31: 17–27. doi:10.1016/j.intmar.2015.05.001.
- Vancouver
- 1.Pumawirawan N, Eisend M, De Pelsmacker P, Dens N. A meta-analytic investigation of the role of valence in online reviews. JOURNAL OF INTERACTIVE MARKETING. 2015;31:17–27.
- IEEE
- [1]N. Pumawirawan, M. Eisend, P. De Pelsmacker, and N. Dens, “A meta-analytic investigation of the role of valence in online reviews,” JOURNAL OF INTERACTIVE MARKETING, vol. 31, pp. 17–27, 2015.
@article{6993066,
author = {{Pumawirawan, Nathalia and Eisend, Martin and De Pelsmacker, Patrick and Dens, Nathalie}},
issn = {{1094-9968}},
journal = {{JOURNAL OF INTERACTIVE MARKETING}},
keywords = {{CONSUMER REVIEWS,PERCEIVED TRUSTWORTHINESS,ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE,WORD-OF-MOUTH,Perceived usefulness,MODERATING ROLE,INFORMATION,PRODUCT,EWOM,IMPACT,SALES,Online reviews,Review valence,Product attitudes,Meta-analysis}},
language = {{eng}},
pages = {{17--27}},
title = {{A meta-analytic investigation of the role of valence in online reviews}},
url = {{http://doi.org/10.1016/j.intmar.2015.05.001}},
volume = {{31}},
year = {{2015}},
}
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