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desire, consumer behaviour, impulse products

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Chicago
Hegyi , Adrienn, Tünde Kuti, Zsófia Kertész, András Sebők, Sara De Pelsmaeker, Xavier Gellynck, and József Lehota. 2015. “Consumer Behaviour at the Impulse Product with Product Defect.” In Proceedings of the 5th International Conference on Management 2015 : Management, Leadership and Strategy for SMEs’ Competitiveness, ed. Anna Dunay , 506–512. Gödöllő, Hungary: Szent István University Publishing House.
APA
Hegyi , A., Kuti, T., Kertész, Z., Sebők, A., De Pelsmaeker, S., Gellynck, X., & Lehota, J. (2015). Consumer behaviour at the impulse product with product defect. In A. Dunay (Ed.), Proceedings of the 5th international conference on management 2015 : management, leadership and strategy for SMEs’ competitiveness (pp. 506–512). Presented at the 5th International conference on Management: Management, leadership and strategy for SMEs’ competitiveness, Gödöllő, Hungary: Szent István University Publishing House.
Vancouver
1.
Hegyi A, Kuti T, Kertész Z, Sebők A, De Pelsmaeker S, Gellynck X, et al. Consumer behaviour at the impulse product with product defect. In: Dunay A, editor. Proceedings of the 5th international conference on management 2015 : management, leadership and strategy for SMEs’ competitiveness. Gödöllő, Hungary: Szent István University Publishing House; 2015. p. 506–12.
MLA
Hegyi , Adrienn, Tünde Kuti, Zsófia Kertész, et al. “Consumer Behaviour at the Impulse Product with Product Defect.” Proceedings of the 5th International Conference on Management 2015 : Management, Leadership and Strategy for SMEs’ Competitiveness. Ed. Anna Dunay . Gödöllő, Hungary: Szent István University Publishing House, 2015. 506–512. Print.
@inproceedings{6963883,
  author       = {Hegyi , Adrienn and Kuti, T{\"u}nde and Kert{\'e}sz, Zs{\'o}fia and Seb\unmatched{0151}k, Andr{\'a}s and De Pelsmaeker, Sara and Gellynck, Xavier and Lehota, J{\'o}zsef},
  booktitle    = {Proceedings of the 5th international conference on management 2015 : management, leadership and strategy for SMEs' competitiveness},
  editor       = {Dunay , Anna},
  isbn         = {9789632694924},
  keyword      = {desire,consumer behaviour,impulse products},
  language     = {eng},
  location     = {G{\"o}d{\"o}ll\unmatched{0151}, Hungary},
  pages        = {506--512},
  publisher    = {Szent Istv{\'a}n University Publishing House},
  title        = {Consumer behaviour at the impulse product with product defect},
  url          = {http://dx.doi.org/10.17626/dBEM.ICoM.P00.2015.p093},
  year         = {2015},
}

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