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Do we see eye to eye? The relationship between internal communication and between-group strategic consensus: aA case analysis

Sebastian Desmidt (UGent) and Bert George (UGent)
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Abstract
Although organization-wide strategic consensus is considered a prerequisite for effective strategy execution, research analyzing the degree, content, and antecedents of strategic consensus between hierarchically distant employee groups is limited. The present study addresses this issue by using the Communication Satisfaction Questionnaire to examine the relationship between internal communication and between-group strategic consensus. To test these assumptions, data were collected from the top management team and lower-level employees of a hospital. The results indicate that a multifaceted operationalization of strategic consensus should be used because between-group consensus varies according to the content domain under investigation. Second, the findings indicate that it is important to analyze the direction of between-group disconsensus because employees can overestimate or underestimate the importance of strategic priorities. Third, the results indicate that the perceived quality of organizational information, organizational integration, and vertical communication (in contrast to horizontal communication) are associated with higher levels of strategic consensus.
Keywords
EMPLOYEES, ORGANIZATIONAL PERFORMANCE, SATISFACTION, SOCIALIZATION, LINE, MIND, employee communication, strategic consensus, internal communication, strategy implementation

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MLA
Desmidt, Sebastian, and Bert George. “Do We See Eye to Eye? The Relationship between Internal Communication and between-Group Strategic Consensus: AA Case Analysis.” MANAGEMENT COMMUNICATION QUARTERLY, vol. 30, no. 1, 2016, pp. 84–102, doi:10.1177/0893318915609406.
APA
Desmidt, S., & George, B. (2016). Do we see eye to eye? The relationship between internal communication and between-group strategic consensus: aA case analysis. MANAGEMENT COMMUNICATION QUARTERLY, 30(1), 84–102. https://doi.org/10.1177/0893318915609406
Chicago author-date
Desmidt, Sebastian, and Bert George. 2016. “Do We See Eye to Eye? The Relationship between Internal Communication and between-Group Strategic Consensus: AA Case Analysis.” MANAGEMENT COMMUNICATION QUARTERLY 30 (1): 84–102. https://doi.org/10.1177/0893318915609406.
Chicago author-date (all authors)
Desmidt, Sebastian, and Bert George. 2016. “Do We See Eye to Eye? The Relationship between Internal Communication and between-Group Strategic Consensus: AA Case Analysis.” MANAGEMENT COMMUNICATION QUARTERLY 30 (1): 84–102. doi:10.1177/0893318915609406.
Vancouver
1.
Desmidt S, George B. Do we see eye to eye? The relationship between internal communication and between-group strategic consensus: aA case analysis. MANAGEMENT COMMUNICATION QUARTERLY. 2016;30(1):84–102.
IEEE
[1]
S. Desmidt and B. George, “Do we see eye to eye? The relationship between internal communication and between-group strategic consensus: aA case analysis,” MANAGEMENT COMMUNICATION QUARTERLY, vol. 30, no. 1, pp. 84–102, 2016.
@article{6963733,
  abstract     = {{Although organization-wide strategic consensus is considered a prerequisite for effective strategy execution, research analyzing the degree, content, and antecedents of strategic consensus between hierarchically distant employee groups is limited. The present study addresses this issue by using the Communication Satisfaction Questionnaire to examine the relationship between internal communication and between-group strategic consensus. To test these assumptions, data were collected from the top management team and lower-level employees of a hospital. The results indicate that a multifaceted operationalization of strategic consensus should be used because between-group consensus varies according to the content domain under investigation. Second, the findings indicate that it is important to analyze the direction of between-group disconsensus because employees can overestimate or underestimate the importance of strategic priorities. Third, the results indicate that the perceived quality of organizational information, organizational integration, and vertical communication (in contrast to horizontal communication) are associated with higher levels of strategic consensus.}},
  author       = {{Desmidt, Sebastian and George, Bert}},
  issn         = {{0893-3189}},
  journal      = {{MANAGEMENT COMMUNICATION QUARTERLY}},
  keywords     = {{EMPLOYEES,ORGANIZATIONAL PERFORMANCE,SATISFACTION,SOCIALIZATION,LINE,MIND,employee communication,strategic consensus,internal communication,strategy implementation}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{84--102}},
  title        = {{Do we see eye to eye? The relationship between internal communication and between-group strategic consensus: aA case analysis}},
  url          = {{http://doi.org/10.1177/0893318915609406}},
  volume       = {{30}},
  year         = {{2016}},
}

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