Ghent University Academic Bibliography

Advanced

Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel

Sara Logghe (2015) Open Living Lab Days, Proceedings.
abstract
iMinds Living Labs started with living lab research in 2009. Living lab research involves gathering user feedback on innovations implemented in a real-life context (Eriksson et al., 2005). This can be facilitated by means of a panel-based approach (Schuurman et al., 2012). In order to keep a panel motivated for participating in living lab research it can be beneficial to generate a sense of belonging to a community. Logghe et al. (2014) examined the motivations and behavior of the panel members and concluded that there are four groups of panel member types, each with their own motivations and behavior patterns. But how can a living lab get to know its panel members better? How can every panel member be approached in their preferred way? How can every panel member be stimulated to keep on participating in living lab research? How can a community feeling be created? In order to gather more information about each panel member type, we developed a four way segmentation of the panel which we translated into four distinct persona. These persona will be used as a basis for community building, a future panel kit, experimenting with research approaches,… supplemented with other methodologies.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
keyword
User research, Qualitative research, Persona, Quantitative research, Community building, Living Lab research
in
Open Living Lab Days, Proceedings
conference name
Open Living Lab Days
conference location
Istanbul, Turkey
conference start
2015-08-25
conference end
2015-08-25
language
English
UGent publication?
yes
classification
C1
copyright statement
I have retained and own the full copyright for this publication
id
6920635
handle
http://hdl.handle.net/1854/LU-6920635
date created
2015-09-02 14:13:35
date last changed
2016-12-19 15:37:13
@inproceedings{6920635,
  abstract     = {iMinds Living Labs started with living lab research in 2009. Living lab research involves gathering user feedback on innovations implemented in a real-life context (Eriksson et al., 2005). This can be facilitated by means of a panel-based approach (Schuurman et al., 2012). In order to keep a panel motivated for participating in living lab research it can be beneficial to generate a sense of belonging to a community. Logghe et al. (2014) examined the motivations and behavior of the panel members and concluded that there are four groups of panel member types, each with their own motivations and behavior patterns. But how can a living lab get to know its panel members better? How can every panel member be approached in their preferred way? How can every panel member be stimulated to keep on participating in living lab research? How can a community feeling be created? In order to gather more information about each panel member type, we developed a four way segmentation of the panel which we translated into four distinct persona. These persona will be used as a basis for community building, a future panel kit, experimenting with research approaches,{\textellipsis} supplemented with other methodologies.},
  author       = {Logghe, Sara},
  booktitle    = {Open Living Lab Days, Proceedings},
  keyword      = {User research,Qualitative research,Persona,Quantitative research,Community building,Living Lab research},
  language     = {eng},
  location     = {Istanbul, Turkey},
  title        = {Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel},
  year         = {2015},
}

Chicago
Logghe, Sara. 2015. “Getting Personal: Exploring the Usage of Persona in Order to Optimize the Involvement of a Living Lab Panel.” In Open Living Lab Days, Proceedings.
APA
Logghe, S. (2015). Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel. Open Living Lab Days, Proceedings. Presented at the Open Living Lab Days.
Vancouver
1.
Logghe S. Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel. Open Living Lab Days, Proceedings. 2015.
MLA
Logghe, Sara. “Getting Personal: Exploring the Usage of Persona in Order to Optimize the Involvement of a Living Lab Panel.” Open Living Lab Days, Proceedings. 2015. Print.