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Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel

Sara Logghe (UGent)
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Abstract
iMinds Living Labs started with living lab research in 2009. Living lab research involves gathering user feedback on innovations implemented in a real-life context (Eriksson et al., 2005). This can be facilitated by means of a panel-based approach (Schuurman et al., 2012). In order to keep a panel motivated for participating in living lab research it can be beneficial to generate a sense of belonging to a community. Logghe et al. (2014) examined the motivations and behavior of the panel members and concluded that there are four groups of panel member types, each with their own motivations and behavior patterns. But how can a living lab get to know its panel members better? How can every panel member be approached in their preferred way? How can every panel member be stimulated to keep on participating in living lab research? How can a community feeling be created? In order to gather more information about each panel member type, we developed a four way segmentation of the panel which we translated into four distinct persona. These persona will be used as a basis for community building, a future panel kit, experimenting with research approaches,… supplemented with other methodologies.
Keywords
User research, Qualitative research, Persona, Quantitative research, Community building, Living Lab research

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Citation

Please use this url to cite or link to this publication:

Chicago
Logghe, Sara. 2015. “Getting Personal: Exploring the Usage of Persona in Order to Optimize the Involvement of a Living Lab Panel.” In Open Living Lab Days, Proceedings.
APA
Logghe, S. (2015). Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel. Open Living Lab Days, Proceedings. Presented at the Open Living Lab Days.
Vancouver
1.
Logghe S. Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel. Open Living Lab Days, Proceedings. 2015.
MLA
Logghe, Sara. “Getting Personal: Exploring the Usage of Persona in Order to Optimize the Involvement of a Living Lab Panel.” Open Living Lab Days, Proceedings. 2015. Print.
@inproceedings{6920635,
  abstract     = {iMinds Living Labs started with living lab research in 2009. Living lab research involves gathering user feedback on innovations implemented in a real-life context (Eriksson et al., 2005). This can be facilitated by means of a panel-based approach (Schuurman et al., 2012). In order to keep a panel motivated for participating in living lab research it can be beneficial to generate a sense of belonging to a community. Logghe et al. (2014) examined the motivations and behavior of the panel members and concluded that there are four groups of panel member types, each with their own motivations and behavior patterns. But how can a living lab get to know its panel members better? How can every panel member be approached in their preferred way? How can every panel member be stimulated to keep on participating in living lab research? How can a community feeling be created? In order to gather more information about each panel member type, we developed a four way segmentation of the panel which we translated into four distinct persona. These persona will be used as a basis for community building, a future panel kit, experimenting with research approaches,{\textellipsis} supplemented with other methodologies.},
  author       = {Logghe, Sara},
  booktitle    = {Open Living Lab Days, Proceedings},
  keyword      = {User research,Qualitative research,Persona,Quantitative research,Community building,Living Lab research},
  language     = {eng},
  location     = {Istanbul, Turkey},
  title        = {Getting personal: exploring the usage of persona in order to optimize the involvement of a living lab panel},
  year         = {2015},
}