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Ad and brand responses to incongruent mild disgust appeals

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Citation

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MLA
Dens, Nathalie, Patrick De Pelsmacker, and Wim Janssens. “Ad and Brand Responses to Incongruent Mild Disgust Appeals.” New Trends in Advertising Research. Ed. F. Costa Pereira, J. Verissimo, & P.C. Neijens. Lisboa: Silabo, 2008. 401–414. Print.
APA
Dens, Nathalie, De Pelsmacker, P., & Janssens, W. (2008). Ad and brand responses to incongruent mild disgust appeals. In F. Costa Pereira, J. Verissimo, & P. C. Neijens (Eds.), New trends in advertising research (pp. 401–414). Lisboa: Silabo.
Chicago author-date
Dens, Nathalie, Patrick De Pelsmacker, and Wim Janssens. 2008. “Ad and Brand Responses to Incongruent Mild Disgust Appeals.” In New Trends in Advertising Research, ed. F. Costa Pereira, J. Verissimo, and P.C. Neijens, 401–414. Lisboa: Silabo.
Chicago author-date (all authors)
Dens, Nathalie, Patrick De Pelsmacker, and Wim Janssens. 2008. “Ad and Brand Responses to Incongruent Mild Disgust Appeals.” In New Trends in Advertising Research, ed. F. Costa Pereira, J. Verissimo, and P.C. Neijens, 401–414. Lisboa: Silabo.
Vancouver
1.
Dens N, De Pelsmacker P, Janssens W. Ad and brand responses to incongruent mild disgust appeals. In: Costa Pereira F, Verissimo J, Neijens PC, editors. New trends in advertising research. Lisboa: Silabo; 2008. p. 401–14.
IEEE
[1]
N. Dens, P. De Pelsmacker, and W. Janssens, “Ad and brand responses to incongruent mild disgust appeals,” in New trends in advertising research, F. Costa Pereira, J. Verissimo, and P. C. Neijens, Eds. Lisboa: Silabo, 2008, pp. 401–414.
@incollection{691853,
  author       = {Dens, Nathalie and De Pelsmacker, Patrick and Janssens, Wim},
  booktitle    = {New trends in advertising research},
  editor       = {Costa Pereira, F. and Verissimo, J. and Neijens, P.C.},
  isbn         = {9789826184935},
  language     = {eng},
  pages        = {401--414},
  publisher    = {Silabo},
  title        = {Ad and brand responses to incongruent mild disgust appeals},
  year         = {2008},
}