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Global launch of pharmaceuticals : the role of introduction delays in introductory prices

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Citation

Please use this url to cite or link to this publication:

MLA
Verniers, Isabel, et al. “Global Launch of Pharmaceuticals : The Role of Introduction Delays in Introductory Prices.” Proceedings of the 2008 INFORMS Marketing Science Conference, 2008.
APA
Verniers, I., Stremersch, S., & Croux, C. (2008). Global launch of pharmaceuticals : the role of introduction delays in introductory prices. Proceedings of the 2008 INFORMS Marketing Science Conference. Presented at the 2008 INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada.
Chicago author-date
Verniers, Isabel, Stefan Stremersch, and C. Croux. 2008. “Global Launch of Pharmaceuticals : The Role of Introduction Delays in Introductory Prices.” In Proceedings of the 2008 INFORMS Marketing Science Conference.
Chicago author-date (all authors)
Verniers, Isabel, Stefan Stremersch, and C. Croux. 2008. “Global Launch of Pharmaceuticals : The Role of Introduction Delays in Introductory Prices.” In Proceedings of the 2008 INFORMS Marketing Science Conference.
Vancouver
1.
Verniers I, Stremersch S, Croux C. Global launch of pharmaceuticals : the role of introduction delays in introductory prices. In: Proceedings of the 2008 INFORMS Marketing Science Conference. 2008.
IEEE
[1]
I. Verniers, S. Stremersch, and C. Croux, “Global launch of pharmaceuticals : the role of introduction delays in introductory prices,” in Proceedings of the 2008 INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada, 2008.
@inproceedings{690119,
  author       = {{Verniers, Isabel and Stremersch, Stefan and Croux, C.}},
  booktitle    = {{Proceedings of the 2008 INFORMS Marketing Science Conference}},
  language     = {{eng}},
  location     = {{Vancouver, British Columbia, Canada}},
  title        = {{Global launch of pharmaceuticals : the role of introduction delays in introductory prices}},
  year         = {{2008}},
}