Global launch of pharmaceuticals : the role of introduction delays in introductory prices
- Author
- Isabel Verniers (UGent) , Stefan Stremersch (UGent) and C. Croux
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-690119
- MLA
- Verniers, Isabel, et al. “Global Launch of Pharmaceuticals : The Role of Introduction Delays in Introductory Prices.” Proceedings of the 2008 INFORMS Marketing Science Conference, 2008.
- APA
- Verniers, I., Stremersch, S., & Croux, C. (2008). Global launch of pharmaceuticals : the role of introduction delays in introductory prices. Proceedings of the 2008 INFORMS Marketing Science Conference. Presented at the 2008 INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada.
- Chicago author-date
- Verniers, Isabel, Stefan Stremersch, and C. Croux. 2008. “Global Launch of Pharmaceuticals : The Role of Introduction Delays in Introductory Prices.” In Proceedings of the 2008 INFORMS Marketing Science Conference.
- Chicago author-date (all authors)
- Verniers, Isabel, Stefan Stremersch, and C. Croux. 2008. “Global Launch of Pharmaceuticals : The Role of Introduction Delays in Introductory Prices.” In Proceedings of the 2008 INFORMS Marketing Science Conference.
- Vancouver
- 1.Verniers I, Stremersch S, Croux C. Global launch of pharmaceuticals : the role of introduction delays in introductory prices. In: Proceedings of the 2008 INFORMS Marketing Science Conference. 2008.
- IEEE
- [1]I. Verniers, S. Stremersch, and C. Croux, “Global launch of pharmaceuticals : the role of introduction delays in introductory prices,” in Proceedings of the 2008 INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada, 2008.
@inproceedings{690119, author = {{Verniers, Isabel and Stremersch, Stefan and Croux, C.}}, booktitle = {{Proceedings of the 2008 INFORMS Marketing Science Conference}}, language = {{eng}}, location = {{Vancouver, British Columbia, Canada}}, title = {{Global launch of pharmaceuticals : the role of introduction delays in introductory prices}}, year = {{2008}}, }