Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers
- Author
- Wim Janssens and Patrick De Pelsmacker (UGent)
- Organization
- Abstract
- The impact was investigated of the intensity of a fear appeal, the valence of the medium context, and the individuals' trait anxiety and personal relevance on the responses of 197 individuals to anti-speeding advertisements. A high level of fear attracts more attention. A negative valence context leads to a more positive anti-speeding attitude. The most important moderating effect of trait anxiety is that the attitude is more positive when low-anxiety individuals are exposed to high fear appeals in a context with negative valence than in a positive context. These results were largely replicated for drivers, but not for nondrivers for whom there was only an attention-getting effect of high fear appeal. Theoretical and practical implications for anti-speeding campaigning are discussed.
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-689768
- MLA
- Janssens, Wim, and Patrick De Pelsmacker. “Fear Appeal in Traffic Safety Advertising: The Moderating Role of Medium Context, Trait Anxiety, and Differences Between Drivers and Non-drivers.” PSYCHOLOGICA BELGICA 47.3 (2007): 173–193. Print.
- APA
- Janssens, W., & De Pelsmacker, P. (2007). Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers. PSYCHOLOGICA BELGICA, 47(3), 173–193.
- Chicago author-date
- Janssens, Wim, and Patrick De Pelsmacker. 2007. “Fear Appeal in Traffic Safety Advertising: The Moderating Role of Medium Context, Trait Anxiety, and Differences Between Drivers and Non-drivers.” Psychologica Belgica 47 (3): 173–193.
- Chicago author-date (all authors)
- Janssens, Wim, and Patrick De Pelsmacker. 2007. “Fear Appeal in Traffic Safety Advertising: The Moderating Role of Medium Context, Trait Anxiety, and Differences Between Drivers and Non-drivers.” Psychologica Belgica 47 (3): 173–193.
- Vancouver
- 1.Janssens W, De Pelsmacker P. Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers. PSYCHOLOGICA BELGICA. 2007;47(3):173–93.
- IEEE
- [1]W. Janssens and P. De Pelsmacker, “Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers,” PSYCHOLOGICA BELGICA, vol. 47, no. 3, pp. 173–193, 2007.
@article{689768,
abstract = {The impact was investigated of the intensity of a fear appeal, the valence of the medium context, and the individuals' trait anxiety and personal relevance on the responses of 197 individuals to anti-speeding advertisements. A high level of fear attracts more attention. A negative valence context leads to a more positive anti-speeding attitude. The most important moderating effect of trait anxiety is that the attitude is more positive when low-anxiety individuals are exposed to high fear appeals in a context with negative valence than in a positive context. These results were largely replicated for drivers, but not for nondrivers for whom there was only an attention-getting effect of high fear appeal. Theoretical and practical implications for anti-speeding campaigning are discussed.},
author = {Janssens, Wim and De Pelsmacker, Patrick},
issn = {0033-2879},
journal = {PSYCHOLOGICA BELGICA},
language = {eng},
number = {3},
pages = {173--193},
title = {Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers},
volume = {47},
year = {2007},
}