Generic price terms and their negations: why cheap isn't the same as not expensive
- Author
- Bert Weijters (UGent) , Elke Cabooter, Hans Baumgartner and Kristof Geskens
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-6879894
- MLA
- Weijters, Bert, et al. “Generic Price Terms and Their Negations: Why Cheap Isn’t the Same as Not Expensive.” La Londe Conference in Consumer Behavior, Abstracts, 2015.
- APA
- Weijters, B., Cabooter, E., Baumgartner, H., & Geskens, K. (2015). Generic price terms and their negations: why cheap isn’t the same as not expensive. La Londe Conference in Consumer Behavior, Abstracts. Presented at the La Londe conference in Consumer Behavior, La Londe, France.
- Chicago author-date
- Weijters, Bert, Elke Cabooter, Hans Baumgartner, and Kristof Geskens. 2015. “Generic Price Terms and Their Negations: Why Cheap Isn’t the Same as Not Expensive.” In La Londe Conference in Consumer Behavior, Abstracts.
- Chicago author-date (all authors)
- Weijters, Bert, Elke Cabooter, Hans Baumgartner, and Kristof Geskens. 2015. “Generic Price Terms and Their Negations: Why Cheap Isn’t the Same as Not Expensive.” In La Londe Conference in Consumer Behavior, Abstracts.
- Vancouver
- 1.Weijters B, Cabooter E, Baumgartner H, Geskens K. Generic price terms and their negations: why cheap isn’t the same as not expensive. In: La Londe conference in Consumer Behavior, Abstracts. 2015.
- IEEE
- [1]B. Weijters, E. Cabooter, H. Baumgartner, and K. Geskens, “Generic price terms and their negations: why cheap isn’t the same as not expensive,” in La Londe conference in Consumer Behavior, Abstracts, La Londe, France, 2015.
@inproceedings{6879894, author = {{Weijters, Bert and Cabooter, Elke and Baumgartner, Hans and Geskens, Kristof}}, booktitle = {{La Londe conference in Consumer Behavior, Abstracts}}, language = {{eng}}, location = {{La Londe, France}}, title = {{Generic price terms and their negations: why cheap isn't the same as not expensive}}, year = {{2015}}, }