Advanced search
Add to list

Follow your curiosity, you won’t regret it

Author
Organization
Abstract
Previous research demonstrates that advertisements that induce curiosity are stimulating product trial. However, little research has looked at post-purchase satisfaction and regret after product trials induced by curiosity. We show that higher curiosity levels are related with higher expectations regarding the product and more negative disconfirmation between expectancies and performance of the product. Contrary to what the expectancy disconfirmation paradigm would predict, this negative disconfirmation does not lead to dissatisfaction or regret about product trial. Inducing curiosity does not affect product satisfaction in a negative way and leads to less regret, even though expectancies are disconfirmed.
Keywords
regret, expectations, curiosity, disconfirmation, satisfaction

Citation

Please use this url to cite or link to this publication:

MLA
Van den Driessche, Liesbet, Iris Vermeir, and Mario Pandelaere. “Follow Your Curiosity, You Won’t Regret It.” European Marketing Academy, Abstracts. 2015. Print.
APA
Van den Driessche, Liesbet, Vermeir, I., & Pandelaere, M. (2015). Follow your curiosity, you won’t regret it. European Marketing Academy, Abstracts. Presented at the European Marketing Academy.
Chicago author-date
Van den Driessche, Liesbet, Iris Vermeir, and Mario Pandelaere. 2015. “Follow Your Curiosity, You Won’t Regret It.” In European Marketing Academy, Abstracts.
Chicago author-date (all authors)
Van den Driessche, Liesbet, Iris Vermeir, and Mario Pandelaere. 2015. “Follow Your Curiosity, You Won’t Regret It.” In European Marketing Academy, Abstracts.
Vancouver
1.
Van den Driessche L, Vermeir I, Pandelaere M. Follow your curiosity, you won’t regret it. European Marketing Academy, Abstracts. 2015.
IEEE
[1]
L. Van den Driessche, I. Vermeir, and M. Pandelaere, “Follow your curiosity, you won’t regret it,” in European Marketing Academy, Abstracts, Leuven, Belgium, 2015.
@inproceedings{6879526,
  abstract     = {Previous research demonstrates that advertisements that induce curiosity are stimulating product trial. However, little research has looked at post-purchase satisfaction and regret after product trials induced by curiosity. We show that higher curiosity levels are related with higher expectations regarding the product and more negative disconfirmation between expectancies and performance of the product. Contrary to what the expectancy disconfirmation paradigm would predict, this negative disconfirmation does not lead to dissatisfaction or regret about product trial. Inducing curiosity does not affect product satisfaction in a negative way and leads to less regret, even though expectancies are disconfirmed.},
  author       = {Van den Driessche, Liesbet and Vermeir, Iris and Pandelaere, Mario},
  booktitle    = {European Marketing Academy, Abstracts},
  keywords     = {regret,expectations,curiosity,disconfirmation,satisfaction},
  language     = {eng},
  location     = {Leuven, Belgium},
  title        = {Follow your curiosity, you won’t regret it},
  year         = {2015},
}