
Social influences in recruitment: when is word-of-mouth most effective?
- Author
- Greet Van Hoye (UGent) , Bert Weijters (UGent) , Filip Lievens (UGent) and Sara Stockman
- Organization
- Abstract
- We apply a policy-capturing design to examine the conditions under which word-of-mouth is most effective in recruitment. The effect of monetary incentives is compared to other key characteristics of word-of-mouth (the source, recipient, and message content) that might affect its impact on organizational attractiveness. In a first study, unemployed job seekers (N=100) were less attracted when they knew a monetary incentive was offered to the source of positive word-of-mouth. Conversely, they were more attracted when word-of-mouth was provided by a more experienced source (employee) and by a stronger tie (friend). These findings were replicated in a second study among employed job seekers (N=213). These results offer various implications for how recruiting organizations might make effective use of word-of-mouth.
- Keywords
- INFORMATION-SOURCES, SOURCE CREDIBILITY, EMPLOYEE RECRUITMENT, ORGANIZATIONAL ATTRACTIVENESS, RECOMMENDATIONS, IDENTITY, IMAGE, JOB SEARCH
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-6852132
- MLA
- Van Hoye, Greet, et al. “Social Influences in Recruitment: When Is Word-of-Mouth Most Effective?” INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT, vol. 24, no. 1, 2016, pp. 42–53, doi:10.1111/ijsa.12128.
- APA
- Van Hoye, G., Weijters, B., Lievens, F., & Stockman, S. (2016). Social influences in recruitment: when is word-of-mouth most effective? INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT, 24(1), 42–53. https://doi.org/10.1111/ijsa.12128
- Chicago author-date
- Van Hoye, Greet, Bert Weijters, Filip Lievens, and Sara Stockman. 2016. “Social Influences in Recruitment: When Is Word-of-Mouth Most Effective?” INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT 24 (1): 42–53. https://doi.org/10.1111/ijsa.12128.
- Chicago author-date (all authors)
- Van Hoye, Greet, Bert Weijters, Filip Lievens, and Sara Stockman. 2016. “Social Influences in Recruitment: When Is Word-of-Mouth Most Effective?” INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT 24 (1): 42–53. doi:10.1111/ijsa.12128.
- Vancouver
- 1.Van Hoye G, Weijters B, Lievens F, Stockman S. Social influences in recruitment: when is word-of-mouth most effective? INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT. 2016;24(1):42–53.
- IEEE
- [1]G. Van Hoye, B. Weijters, F. Lievens, and S. Stockman, “Social influences in recruitment: when is word-of-mouth most effective?,” INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT, vol. 24, no. 1, pp. 42–53, 2016.
@article{6852132, abstract = {{We apply a policy-capturing design to examine the conditions under which word-of-mouth is most effective in recruitment. The effect of monetary incentives is compared to other key characteristics of word-of-mouth (the source, recipient, and message content) that might affect its impact on organizational attractiveness. In a first study, unemployed job seekers (N=100) were less attracted when they knew a monetary incentive was offered to the source of positive word-of-mouth. Conversely, they were more attracted when word-of-mouth was provided by a more experienced source (employee) and by a stronger tie (friend). These findings were replicated in a second study among employed job seekers (N=213). These results offer various implications for how recruiting organizations might make effective use of word-of-mouth.}}, author = {{Van Hoye, Greet and Weijters, Bert and Lievens, Filip and Stockman, Sara}}, issn = {{0965-075X}}, journal = {{INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT}}, keywords = {{INFORMATION-SOURCES,SOURCE CREDIBILITY,EMPLOYEE RECRUITMENT,ORGANIZATIONAL ATTRACTIVENESS,RECOMMENDATIONS,IDENTITY,IMAGE,JOB SEARCH}}, language = {{eng}}, number = {{1}}, pages = {{42--53}}, title = {{Social influences in recruitment: when is word-of-mouth most effective?}}, url = {{http://doi.org/10.1111/ijsa.12128}}, volume = {{24}}, year = {{2016}}, }
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